Conviva Leadership
In the news
Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return.
The figures come courtesy of a new Conviva report, “Binge Watching: The New Currency of Video Economics,” based on a recent survey of 750 binge-watching consumers.
