Conviva Leadership
In the news
Offering up better and “branded” video on demand should be a main strategy for pay TV channels to grow revenue, according to a recent survey.
Nearly 31% of pay TV executives — channels and operators — believe pay TV channels should deliver catch-up video-on-demand programming, leaving the “user experience” to pay TV operators that include cable, satellite, and telco companies. This is according to a study by Conviva, a video management company.
