Conviva Leadership
In the news
The quality of the playback experience is a vital consideration for any streaming video provider: viewers abandon quickly, often remember having done so and avoid offending providers in the future, according to a survey conducted by Video analytics and optimization company, Conviva. They also found that different genres have different sensitivities. While entertainment viewers demand smooth playback but are forgiving on picture quality, news and information viewers demand both a great picture and uninterrupted streaming. Additionally, age demographics appear to be significant in establishing how deeply to focus on quality of experience.
