Conviva™ — The Media Control Platform
Conviva’s real-time media control platform frees digital content owners to simplify the management and delivery of media online. Conviva’s intelligent media control platform enables content owners to manage diverse distribution resources, gain live insights and scale with optimal economics to deliver the best quality online viewing experience.
Why Innovate with Conviva
Achieve Complete Control
Using Conviva’s C3 (Concurrent Coordination and Control) platform, content owners can command, coordinate and optimize the delivery of digital media.
- Conviva’s C3 platform dynamically manages diverse distribution resources to assure predictable quality of service and costs across live and high bit rate Internet broadcasting.
- Conviva’s Resource Command Center (CRCC) gives content owners full manageability over multiple delivery resources to simplify and maximize online video distribution.
- Conviva enables content owners to set distribution policies and thresholds to optimize delivery efficiencies and economics.
- Conviva innovates and simplifies online video management so that content owners can deliver a compelling audience viewing experience that aligns quality with economics.
Remove the complexity of online video distribution and
maximize online distribution resources with Conviva.
Live Insight, Really.
- Conviva’s Pulse connects content owners to audiences continuously, providing granular intelligence on the viewing experience in real-time.
- Improve the monetization of content and brand equity by using audience data to improve programming and ad revenue.
- Access real-time, detailed network performance to manage costs and efficiencies.
Drive greater revenue with better understanding of audience trends and improve margins with better network economics.
Reach Prime Time Scale on the Internet
- Harness the power and reach of multiple media distribution resources without the complexity or overhead of managing them yourself.
- Conviva’s Resource Command Center dynamically scales so you can target local, regional or global audiences.
Scale online programming with Conviva without sacrificing video quality.
Get the Pulse of Online Video with Conviva
Conviva’s revolutionary Media Control Platform brings together more than 20 years of science coupled with the latest in internet technology to create a broadcast quality viewing experience online.
Innovate your online video experience. Contact Conviva for more information or to set up an appointment with one of our Media Development representatives.
Conviva thanks the team at 
for web showcase design and production.
Dr. Hui Zhang, Chief Executive Officer and Co-Founder
Dr. Zhang brings 20 years of pioneering research experiences to the designing and building of the Conviva C3 platform. From his student days at UC Berkeley to the present at Carnegie Mellon University where he is a Professor, Dr. Zhang has established himself as one of the world's leading authorities on Internet QoS, video streaming, network control, and future Internet architecture. Dr. Zhang supervised Ion Stoica's 2001 award-winning Ph.D. dissertation on Internet QoS. His ESM research group at CMU pioneered the overlay multicast research and developed world's first peer-to-peer live streaming system. Dr. Zhang was elected to be a Fellow of ACM in 2006 and received the Alfred Sloan Fellowship in 2000. He received the National Science Foundation Career Award in 1996 and held the Finmeccanica Chair in Computer Science at Carnegie Mellon University from 1998 to 2001. Prior to Conviva, Dr. Zhang served as Chief Technology Officer of Turin Networks from 2000 to 2003.
Dr. Ion Stoica, Chief Technology Officer, Co-Founder
Dr. Stoica is an accomplished scientist and author. Before co-founding Conviva in 2006, Dr. Stoica and his PhD thesis "Stateless Core: A Scalable Approach for Quality of Service in the Internet" received the ACM Best Dissertation Award in 2001. Dr. Stoica’s other achievements include the IEEE William R. Bennett Award, the Alfred P. Sloan Fellowship, The Presidential Early Career Award (PECASE), the Okawa Foundation Fellowship, and the 2007 CoNEXT Rising Star Award. He has created and led several workshops and subsequently published books including Quality of Service 2003, Peer to Peer Systems in 2003. Dr. Stoica is both the Chief Technology Officer for Conviva and continues his research and mentorship of scientists as an Associate Professor of Computer Science at University of California, Berkely.
Mike Ramsay, Venture Partner, NEA
Mike joined NEA in 2007 as a Venture Partner focusing on NEA’s expanding consumer investing activities.As co-founderof Tivo, Mike revolutionized the dynamics of media and broadcast. He served as CEO and Chairman of Tivo from its founding in 1997 until 2005. Prior to starting TiVo, Mike was Senior Vice President of the Silicon Desktop Group for Silicon Graphics (SGI) where he was responsible for engineering, marketing and business development for all desktop products, with P/L responsibility for approximately half the company's revenue. He had previously been President of Silicon Studio, Inc., a wholly owned subsidiary of Silicon Graphics focused on enabling applications development for merging interactive digital media markets. Prior to SGI, Mike held R&D and engineering management positions at Hewlett-Packard and Convergent Technologies and earned a first-class B.S.E.E. from the University of Edinburgh, Scotland.
Dr. Forest Baskett, General Partner, NEA
Forest brings a rich convergence of analytical and process science to Conviva. Forest has been a Partner at NEA since 1999, focusing on technology investments. Before NEA, Forest served as the SVP of R&D and CTO of Silicon Graphics, and before that managed the west coast labs of DEC. Other positions included Cray O/S development as Los Alamos Labs, VLSI research at Xerox PARC. Forest was also instrumental in the founding of Sun Microsystems, SGI, and MIPS, while a professor at Stanford University.
Peter Sonsini, Partner, NEA
Pete brings a strong external market and a strategic approach to Conviva’s Board of Directors. He has 10+ years of operating experience in Silicon Valley that spans executive sales, marketing and finance roles. Prior to joining NEA, Pete was on the executive team at VMware where he built the company’s initial strategic alliances and grew annual sales through OEMs from $0 to $40 million in four years.
Adam Grosser, General Partner, Foundation Capital
Adam is an innovator in media and online presence. Adam has been a General Partner at Foundation since 2000. Prior to joining Foundation, he was President of Excite@Home in charge of both residential and commercial services. He was also founder and president of Catapult Entertainment, and worked at Sony Pictures, LucasArts Entertainment, and Apple Computer.
Dr. Carl Ledbetter, Managing Director, UV Partners
Dr. Ledbetter is the newest addition to the Conviva Board of Directors. As a 25 year business leader running billion dollar businesses and a former Professor of Mathematics, he brings a rich combination of business insight and technical expertise to the seasoned leadership team at Conviva. Prior to joining UV Partners, Ledbetter was Senior Vice President, Engineering/Research and Development and Chief Technology Officer at Novell, Inc. and was responsible for Novell's Venture Fund. Earlier in his career Dr. Ledbetter was President of AT&T's Consumer Products Division and held senior positions at Sun Microsystems, IBM, and Control Data Corporation.
