Longer views, Larger Revenue. Every Impression Counts!
Video AdVantage℠, powered by Conviva, lets you take control of the most unpredictable piece of your online video business – ad monetization and performance.
Conviva is known for ensuring a personalized viewing experience resulting in a captivated audience that view more video, for longer times and ultimately generate more revenue. In fact, it is proven that Conviva customers realize an average increase of 40% in video viewing times.
Video AdVantage℠ now applies this proven expertise to online video content AND ads, because providing a high quality viewing experience that keeps your audience captive means more ad completions and ultimately, more revenue per viewer
- Patented technologies ensure each viewer an HD viewing experience resulting in longer view times
- A viewer-centric approach provides real-time alerting and localization of failures and outages across the complete video ecosystem
- Provides personalized information to show how ads perform in relation to specific content expanding inventory and optimizing ad placement
- Delivers experience and results tapped by customers like ABC, FOX, Turner and USA
Total online ad spending this year is expected to grow almost 14%, from $45.6 billion in 2010, to $51.9 billion, according to a recent forecast by Borrell Associates, Inc., a research and consulting firm that tracks advertising. Video AdVantage℠ provides the clarity you need to capitalize on this explosive growth by improving and enhancing your advertising performance and resulting revenue.
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Precision Video℠
Precision Video automatically optimizes each and every viewer’s experience by accurately predicting the causes of poor video quality and preemptively addressing these issues - before the viewer is affected with poor quality or interruptions.
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Insights℠
Insights monitors the experience of each viewer, every second providing an ongoing audit and independent analysis of the complete video ecosystem.
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