OTT: Beyond Entertainment
How Quality of Experience Impacts Streaming Video Across Genres

See how by downloading a free copy of the report:
“OTT: Beyond Entertainment”


Different genres have different sensitivities. While entertainment viewers demand smooth playback but are forgiving on picture quality, news and information viewers demand both a great picture and uninterrupted streaming. And spare a kind thought for Product Research providers, whose viewers are absolutely ruthless in their movements to acquire the best possible experience.

Key findings of this free report:

  1. One in five viewers will abandon poor experiences immediately, regardless of genre.
  2. Ninety percent of respondents choose to return to services that deliver a superior experience.
  3. After a poor experience, one in five will never return to that service.