OTT: Beyond Entertainment

How Quality of Experience Impacts Streaming Video Across Genres

Different genres have different sensitivities. While entertainment viewers demand smooth playback but are forgiving on picture quality, news and information viewers demand both a great picture and uninterrupted streaming. And spare a kind thought for Product Research providers, whose viewers are absolutely ruthless in their movements to acquire the best possible experience.

Key findings of this free report:

  1. One in five viewers will abandon poor experiences immediately, regardless of genre.
  2. Ninety percent of respondents choose to return to services that deliver a superior experience.
  3. After a poor experience, one in five will never return to that service.