Conviva Viewer Experience Report

Conviva data offers an unparalleled view into the trends and habits of streaming video viewers and more importantly, the direct correlation between quality and its impact on the business of online video providers.

We are currently refining the type of reports we put out. Check back later in the year for more up to date reports! Need any specific info in the meantime? Email info@conviva.com.

2015 Viewer Experience Report: End-of-Year Edition

Consumers are happy to get their premium video entertainment delivered over the Internet, as long as it looks and feels like regular TV. To see how, download the 2015 VXR: End of Year Edition now. So as the year comes to a close and 2016 approaches, let’s take a moment to consider the momentum that’s been created and make some bold predictions about what we’ll see over the next twelve months.

Mid-Year 2015 Viewer Experience Report: The Rise of Experience

2015 saw the OTT floodgates burst open. We saw, variously, the introduction of HBO Now ,CBS All Access, ESPN’s Cricket World Cup offering, DirecTV’s Yaveo, Showtime’s namesake OTT service, WWE’s international service offerings, Sony’s Playstation Vue...and a slew of other new services that would make a brand naming expert’s mouth water. Regardless of the business model, supported devices and distribution channels, publishers in this brave new world are all beholden to the universal constant: viewer engagement.

2015 Viewer Experience Report

Quality of experience impacts the profitability of every digital media business and affects every single viewer at some point in time. Even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up. Consumers no longer simply expect a service to work, they demand that it provide a high-end experience. Delivering a top-notch experience to each and every viewer has never been more complex — nor more fundamental — to acquiring and retaining an audience.

Want to know even more?

We combine our Global Intelligence with individual survey results to give you the clearest picture of the Internet video streaming landscape and consumer behavior available anywhere.

Consumer Survey Reports

Stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.

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