HBO came to Conviva for a video optimization solution when the premium cable channel became an early mover in the TV Everywhere initiative, providing its subscribers with HBO programs and movies on digital platforms, on the go—at the highest quality possible.
HBO GO utilizes Conviva’s Subscriber Xtension offering, including Precision Video and Insights technology to protect their viewers from experiencing interruptions that result in lost audience and decreased viewer engagement for the content owner. With Conviva, HBO GO is able to monitor each viewer’s experience with Insights and optimize their stream with Precision Video, switching bitrate and streamsource before the audience ever saw any disruptions. HBO GO has been a tremendous success, with its high quality video helping to drive more viewers to the cable network and effectively retain cable subscribers looking to access the content they pay for on multiple devices, on the go. In the first week of its launch, the HBO GO app reached 1 million downloads, and is now offered on every major mobile device.
HBO is at the forefront of the industry, leading the way with a new generation of entertainment, while protecting our legacy by delivering the type of viewing experience consumers have come to expect from our brand. Partnering with Conviva, who has the audience-centric technology and expertise we need, makes perfect sense for us when it comes to HBO GO.”
~ Greg Fittinghoff, SVP Corporate Systems and Infrastructure for HBO