Experience to Define OTT Winners & Losers in 2016
December 30, 2015
Conviva’s Latest Viewer Experience Report Shows Growth in Big Screen Streaming, Demand for High-End Video Experience
Foster City, CA, December 30, 2015: Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, today announced the release of the final Viewer Experience Report Update for 2015. The report reviews a year in which OTT services became core lines of business for leading media publishers and service providers, and new consumer usage patterns emerged, highlighting viewer demand for TV-quality experiences when streaming media across the Internet.
Building on research previously conducted by Conviva, this report reveals the new ways in which viewers consume OTT video, including a pronounced shift toward premium content, growth in available Internet capacity to enable high fidelity streams, and a building preference for larger screens.
Key findings of the survey include:
- Consumption of episodic content increased by over 20%, diverting attention from short-form assets
- Four in ten consumers now has access to high quality (over 2Mbps) streams, against less than three of ten in 2014
- Although usage has increased across all device types, connected TV devices now rule the roost, tallying nearly 8 times more minutes per month than mobile phones, and four times more than tablets
- Experience metrics vary wildly, with the worst startup times more than three times longer than the shortest
“As viewers increase their consumption of premium content on larger devices, experience will be the factor that distinguishes the top services,” said Dr. Hui Zhang, CEO of Conviva. “This report clearly shows a gathering tsunami of consumer demand, which will drive billions of dollars of revenue to the streaming media marketplace. The big story of 2016 will be the ability of providers in a highly competitive space to differentiate their offering by optimizing the consumer experience.
Read the full report at: http://www.conviva.com/conviva-viewer-experience-report/end-of-year-viewer-experience-report-2015/
Conviva partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Sony to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.
Racepoint Global for Conviva
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