Through close work with the Microsoft Silverlight and Microsoft Internet Information Services (IIS) Live Smooth Streaming, Conviva’s media control platform will allow NBC to obtain real-time insights on viewer experience, audience trends and network distribution performance to ensure quality viewing during the Vancouver Winter Games. Furthermore, Conviva’s technology is unique in its ability to scale cleanly to meet the needs and HD requirements of broadcast-sized audiences during peak times.
Conviva’s media control platform manages the distribution of media over heterogeneous resources with customized policies and control that enable broadcasters to deliver the highest possible video quality to viewers at any given point in time. By addressing a critical gap in delivery and audience insight left by today’s streaming technology, Conviva’s reliable video platform will help provide stable, high-quality online coverage over the 17 days of the Vancouver Winter Games.

































