Founded in 2006 by Dr. Hui Zhang and Dr. Ion Stoica, Conviva has assembled a world-class team with a unique mix of capabilities led by seasoned experts who are passionate about changing the business of Internet TV Delivery.
Co-Founder and Chief Executive Officer
As Conviva’s co-founder and Chief Executive Officer, Dr. Zhang brings 20 years of pioneering research experience to the design and build of the company’s media control platform. As a professor of computer science at Carnegie Mellon University (CMU), Dr. Zhang has established himself as one of the world’s leading authorities on Internet Quality of Service (QoS), video streaming, network control and Internet architecture.
Dr. Zhang is credited with teaching and mentoring many computer network researchers who are now in industry (Facebook, Google, IBM, Microsoft) and academia (University of California, Berkeley, Rice, Purdue). In particular, he supervised Ion Stoica’s 2001 award-winning Ph.D. dissertation on Internet QoS. In addition, his End System Multicast (ESM) research group at CMU pioneered the overlay multicast architecture and developed the world’s first peer-to-peer live streaming system. His paper on ESM won the ACM SIGMETRICS Test of Time Award in 2012 for its significant impact on research, methodology, application and transfer in the last decade. His 4D research project advocated the network control architecture that separates control logic from data devices, and was the precursor to the Software Defined Networks (SDN) initiative.
Dr. Zhang was elected to be a Fellow of ACM in 2006 and received the Alfred Sloan Fellowship in 2000. He received the National Science Foundation Career Award in 1996 and held the Finmeccanica Chair in Computer Science at CMU from 1998 to 2001. Prior to co-founding Conviva, Dr. Zhang served as chief technology officer of Turin Networks from 2000 to 2003.
Co-Founder and Chief Technology Officer
An accomplished scientist and author, Dr. Ion Stoica is Conviva’s co-founder and chief technology officer. He drives the technical advancement of the Conviva media and control platform.
Before co-founding Conviva in 2006, Dr. Stoica spent over 15 years involved in networking research with an emphasis on Quality of Service (QoS) and traffic management on the Internet. His research has led him to develop techniques and architectures that allow powerful and flexible network services to be deployed on the Internet, without compromising scalability. Furthermore, he has designed algorithms and systems with strong theoretical foundations in the areas of peer-to-peer and cloud computing that can be deployed in the real world.
Dr. Stoica received the ACM Best Dissertation Award for his Ph.D. thesis “Stateless Core: A Scalable Approach for Quality of Service in the Internet.” This highly coveted accolade is only bestowed on one recipient a year. Dr. Stoica’s other achievements include the IEEE William R. Bennett Award, the Alfred P. Sloan Fellowship, The Presidential Early Career Award (PECASE), the Okawa Foundation Fellowship, and the 2007 CoNEXT Rising Star Award. He has created and led several workshops, and subsequently published books including Quality of Service and Peer to Peer Systems in 2003. Dr. Stoica continues his research today and mentors scientists as an Associate Professor of Computer Science at University of California, Berkeley. Over the past 15 years, he has co-authored over 100 papers and technical reports.
He holds a Ph.D. in electrical and computer engineering from Carnegie Mellon University.
Chief Strategy Officer
As Chief Strategy Officer, Mr. Zubchevich is responsible for Product, Marketing, Corporate Development and Partnerships/Alliances, shaping the company’s product and marketing vision and strategies, as well as pursuing partnership opportunities within the video ecosystem and beyond. With a proven track record of driving company success, he brings a wealth of leadership expertise and functional capabilities to the role. He has held a range of executive positions, from Sales and Marketing to Corporate and Business Development, across a variety of industry-leading technology companies, as well as emerging start-ups.
Prior to joining Conviva in 2008, Mr. Zubchevich was Vice President of Business Development at Riverbed Technology, where he was instrumental in developing the industry leader’s go-to-market strategy and key partner relationships as the company went public. Previously, as Director of Operations at Cisco, he was responsible for storage-switching and optical solutions for both the Sales and Worldwide Channels groups, and led the launch of Cisco’s MDS storage networking technology effort, which garnered revenues of $244 million in two years. Prior to Cisco, Mr. Zubchevich was a Regional Vice President with McDATA, where he was a member of the core team that designed and implemented the company’s sales and channel coverage model. Earlier in his career, Mr. Zubchevich held sales management roles in the open systems divisions of Digital Equipment Corporation and StorageTek.
Mr. Zubchevich holds a Bachelor’s degree in Economics from San Diego State University.
Chief Revenue Officer
Prior to his time at Conviva, Brian most recently served as the Chief Revenue Officer of Appcelerator, a leader in the mobile application development platform space. Prior to Appcelerator, he served as the SVP of Worldwide Field Operations for Good Technology, increasing revenues fivefold while expanding the worldwide team to some 250 professionals. Prior executive roles include Simplex Systems, Clarify and Synopsys.
VP Customer Success
As Vice President of Customer Success, Mark Pecoraro is responsible for Global Customer Success and Support and brings 27 years of leadership experience in building and managing world-class enterprise customer service operations.
As a recognized thought-leader in Customer Success, he has held a variety of executive roles in enterprise SaaS organizations including Appcelerator, SOASTA, WhiteHat Security and Accept Software. He also serves on the Board of advisors for BlueNose Analytics as well as the Standards Committee of The Customer Success Association.
Prior, Mark held several Senior Executive positions at Commerce One, and SuccessFactors, where he was instrumental in building out their support capabilities, and took on expanded roles including General Manager and CEO. Early in his career, he led support and service operations for Sybase and helped them grow from a startup to a $1B public company.
Mr. Pecoraro holds a Bachelor’s degree from the University of California, Santa Barbara.
Aditya Ganjam, Vice President of Engineering at Conviva, is currently responsible for leading and growing the software development team, driving the technology behind Conviva’s real-time optimization platform, and developing Conviva’s innovative products.
As a founding member of the Conviva team, Mr. Ganjam has spent his entire professional careerat Conviva, holding progressively more key engineering roles. Most recently, he was Conviva’s Chief Architect and led product definition, technology strategy, and new product incubation.Prior to that, he was a lead engineer and team lead for several areas within Conviva's engineering team.
Before joining Conviva, Mr Ganjam was a Ph.D. student in computer science at Carnegie Mellon University, where, as a member of the End System Multicast project, he contributed to the building of the world’s first peer-to-peer live streaming system. Mr Ganjam earned Bachelor and Master of Science degrees in computer science from Carnegie Mellon University.
Simon Jones is the Vice President of Marketing at Conviva. A Silicon Valley veteran, Jones has led organizations across the collaboration, e-commerce and OTT video markets for 20 years, including time at Ooyala, BlueSnap, Adobe, Hyperion and Interwoven. He is a strong believer in the future of Internet-delivered entertainment, and has been a featured speaker at events including Streaming Media and NAB.
VP Product Management
Jonathan Mendelson, Vice President of Product Management, coordinates and defines the requirements gathering and execution processes employed by Conviva to bring its industry-leading analytics solutions to market. With deep technology experience across enterprise and consumer organizations -- ranging in size from early-stage startup to large international firms -- he provides both tactical and strategic guidance for product development activities across all of the Company’s service offerings.
Previous to Conviva, Jonathan was responsible for initial product strategy, product execution, and fundraising support at two local startups focused on big ideas within the OTT space. While serving as Head of Product Management for Qplay (co-founded by Conviva Board Member, Mike Ramsay), Jonathan launched a video service for tablets that transformed fragmented, short-form content into a true TV-like entertainment experience with tie-ins to popular social networks.
Earlier, Jonathan ran all of product management for wireless hotspot service provider Boingo Wireless, including both the retail and platform service businesses through the company’s IPO in 2011. He built its mobile device business from scratch, signing distribution deals with three Tier-1 OEM manufacturers, thereby paving the way for the Boingo Mobile service offering. Jonathan also held positions within product marketing for ATI Technologies, Inc. (now AMD) as well as severing as a software developer for Silicon Graphics, Inc.
Jonathan obtained his undergraduate degree in Electrical Engineering from Princeton University and his MBA from Harvard Business School.
VP Worldwide Channel & Sales Development
Lisa Loe is VP Worldwide Channel and Sales Development at Conviva. She is responsible for partnership and developing pipeline to build revenue streams for the company. Prior to joining Conviva Lisa was Vice President of Americas Channel and Partner Sales at CA Technologies where she was responsible for developing the overall enterprise and market segment business strategy with partners. Before joining CA, she was VP Worldwide Sales for Overland Storage, and was responsible for all routes to the customer including direct sales, channel and OEM. Lisa has held senior roles at Good Technology, Isilon (acquired by EMC) and Symantec. Lisa has been recognized by CRN as one of the most influential women in the channel.
Sr. Director, Human Resources
Lan Nguyen is the head of Global Human Resources and Facilities at Conviva. She is responsible for overseeing global strategy and operations for People and Workplace. As a strategic human resources leader, Lan has experience in aligning strategic business plan into HR strategy and operations to achieve corporate objectives. Prior to joining Conviva, she served at LiveOps where she managed the recruiting growth from less than 100 to well over 400+ employees, including as a HR lead in domestic and international acquisitions, designed and implemented global HR operations and people programs to support the aggressive growth.
VP APAC & LATAM
Mario R. Cavagnari heads Asia Pacific & Latin America for Conviva. Cavagnari has a strong track record of building and leading high-performing sales teams in Asia-Pacific, Europe, Latin America, and North America. He joined Conviva after heading International Operations for Appcelerator, a leading player in the mobile app development space. Prior to Appcelerator, Cavagnari was Co-founder and CEO of SimplyBox, sold to Moxie Software in early 2014. He also held the role of Head of Worldwide Sales for Apple’s PowerSchool Division and for Saratoga Systems. A native of Brazil, and having lived in Mexico City, Cavagnari is fluent in both Portuguese and Spanish. He holds an MBA from the Monterey Institute of International Studies, Fisher Graduate School of International Business, and a Bachelor of Arts degree in International Economics from World College West.
Managing Director | EMEA
Ian Franklyn is Managing Director for EMEA. With a background in management and an MSc Multimedia Systems, Franklyn entered the online video sector in 2002 as VP Business Development for Westminster Digital, one of Europe’s first Webcasting Production agencies. Franklyn become MD in 2005 and helped orchestrate the company sale in 2006. During that time, Franklyn was an active spokesperson for the industry through his role as Secretary to the International Webcasting Association. Over subsequent years, Franklyn has worked exclusively in the international online video sector before joining Conviva as VP Sales EMEA in 2011. He now manages the EMEA business from Conviva’s London office.
Board of Directors