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Viewers Tune Out in the Blink of an Eye

Nov 07, 2012

Viewers want instant gratification. When a video is slow to start viewers are quick to bail. What’s worse, many times those viewers won’t give you a second chance and you’ve lost them…. all because of a slow video start or playback. Impatient viewers want instant action when they hit “Play” and a high quality experience with no interruptions. Delivering anything less means viewers are most likely leaving before your video even starts playing.