We take our big data very seriously here at Conviva. It’s the fuel for our Intelligent Control Platform and the lifeblood of the analytics and optimization we provide for our premium publisher and service provider customers. It’s also the basis for our annual Viewer Experience Report (VXR), which offers an unparalleled view into the trends and habits of streaming video viewers.
Our data scientists have been hard at work analyzing data from the 4 billion plus streams that we processed last year, leading to today’s launch of the 2014 VXR. This unique report provides insights into the increasing demands for quality faced by online video providers, the impact of video quality and buffering on viewing time, and the evolution of the multiscreen household and lifestyle.
Bottom line – the business of television is changing. Consumers are increasingly expecting a TV-quality experience on all devices, regardless of the delivery network, and content publishers and service providers are facing many hurdles as they try to keep up.
Download the 2014 VXR now and arm yourself with the data that will help you to meet the challenges of a changing video delivery ecosystem head on. We’re here to help you navigate the transition – please get in touch to discuss how we can partner to improve the viewing experience and keep your business in line with changing consumer demands and expectations.
Digital Marketing Team