Conviva Acquired Delmondo in November of 2018 and has become Conviva Social Insights.
2) Split Screen Voting
The Instagram polls feature is one of the most commonly abused interactive features.
We all know the ones… “SHOULD I EAT THIS DONUT” “YES or DOUBLE YES.”
Pardon us while we swipe next.
3) Use Color Matching
“My advice for anyone trying to blend or hide art in their stories is to plan out their shot, shoot the video, so the start and end have similar lighting. This will help ensure that all of the time-consuming color matchings look consistent throughout the shot.Another tip is to avoid using solid black or white when drawing in Instagram Stories. Black and white aren’t often found in the real world; thus, they sometimes spoil the aesthetic when used. So, if you need a bright or dark color, try color matching the dark and light colors from your original video rather than using the swatches. “
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4) Get Creative With Your IG Fonts
“For us, curation is everything. IGS, in our opinion, is a platform that gives the user an intimate experience with the ROS on fight night. Our UFC shows are run tight – timing is everything. From athlete arrivals to preparation in the locker to the walkout and eventual walk back, we have people set up in positions to capture content at the right time. To add even more pop to the:10-:15 second piece of content, we use IGS Fonts to give context in an aesthetically pleasing way – whether it’s with a specific athlete, the city or venue we’re in, etc. Mix & Match your fonts, play with shadowing effects and color schemes – anything that’s going to reflect the piece you’re portraying.”
It’s easy to get lazy, add text to a picture and not look back. These are just regular posts that your target audience would skip over. Please spend a few moments thinking about how the text can tell its own story, like in the images below. You’ll find your images become instantly more shareable and begging for a screenshot. They look like they’ve been created by one of the best graphic designers.
5) Get Tapping
6) Hide Links In Your Stories
This same trick also works when adding IG Posts to your Instagram Story.
7) Use stickers and lots of them!
Once you’ve got all eyes on your Instagram Stories posts, now’s the time to increase your engagement rate further with stickers. Having stickers in your video stories encourages your audience to take action from your posts. Whether you’re using a countdown sticker or question sticker, you’re asking your users to engage in the form of answering a question, sharing their opinion, or taking part in a quiz. You may even be using the stickers to tease a series of upcoming blog posts or something else on your main Instagram page. Regardless of what it is, using stickers is a fantastic social media marketing tool.
8) Businesses can use carousel posts to reach their target audience
Instagram Stories carousel ads are one of the most brilliant social marketing strategies currently on the market. Carousel posts or ads make it easy for businesses to highlight their products and tell a more in-depth story using multiple images or videos.
All users have to tap on the “expand story” tab to view more cards or images. The number of cards shown to the users is personalized and differs to optimize performance. Users may see one card or three before being offered the option to “Expand Story” and view all ten cards or the whole story.
Using carousel posts with Instagram Stories is a fantastic way for a company to engage its consumers and elevate its business profile.
9) Learn what Instagram Stories content your audience relates to most and when
One of the biggest challenges of increasing Instagram engagement is knowing what video content you post appeals to your target audience. Instagram Insights is the company’s analytics tool designed to help business owners learn about what types of content perform best, allowing you to tailor what you post. Instagram Insights makes it incredibly easy to compare content, measure different aspects of your campaigns, and learn how individual posts are performing.
Once you’ve evaluated your information on Instagram Analytics, you can use one of many social media schedulers on the market. These apps will remind you to post on Instagram Stories at the optimal times for your users.
Instagram Stories has been incredible when it comes to adding new features. With over 500 million people using Instagram Stories every day, the potential for this app seems to be endless. If you have creative and new ways to use Instagram Stories, contact us on Twitter, we’d love to hear from you.
Looking to experience Instagram Stories success with insights to engage and monetize your audience?
Request a free trial today of our Instagram Stories Analytics!