Quality of Experience
Conviva’s audience intelligence combines streaming video and social analytics for an unprecedented understanding of your viewers. Make more of what they want and less of what they don’t, keeping your viewers happy and attracting new ones.
Learn from continuously refined intelligence about your viewers’ behaviors across time, locations, content, apps, and devices down to the household level. Grow audience engagement and brand loyalty.
Seamlessly identify content that pulls audiences in and holds their attention. Refine your content and social strategies through a deeper understanding of your viewers’ unique preferences.
Seamlessly share consistent content and social intelligence across your business to drive critical decisions in content acquisition, marketing, research, and more.
“With Content Insights, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”
— Robert Jones, VP Data Platforms & Strategy Operations, WarnerMedia
“We see enormous potential in customizing our outreach and content strategies for viewers in every market. Conviva Content Insights will support us to deepen understanding of the consumer’s viewing content preferences and behaviors to continue to deliver the best entertainment experience.”
— Allen Hankins, AVP OTT & Digital Technology, Vrio (formerly DirectTV Latin America)
"TikTok is NASCAR’s first new platform in more than five years. While our team spends a great deal of time creating compelling content on our channel, Conviva’s TikTok analytics will allow us to not only make data-driven decisions in publishing, but also share success stories in a way that’s more digestible to all of our internal stakeholders."
— Chris Littman, NASCAR, Director of Social Media Strategy
"As we shifted our marketing and content strategy to a digital approach, Conviva Social Insights provided impactful analytics to increase our revenue and measure success."
— Alex Parker, Director of Marketing, Miami Dolphins and Hard Rock Stadium
“Conviva Social Insights has made investing resources and time into Instagram stories a no brainer. By seeing the data day in and day out, we continue to see growth and consumption of our content, and it’s very easy to adjust on the fly. This year, we’ve worked more closely with our takeover teams to give them even better indicators as to what works best when executing an Instagram story on our account and thus the growth continues.”
— Chris Dion, Associate Director of Digital and Social Media, NCAA
“The tools and data partnerships we have are vital to our success. We have a great relationship with Conviva Social Insights. They deliver a great resource for us. Whether it be engagement rates or other metrics, they play an important role in what we do.”
— Norris Scott, Vice President, Analytics & Insights, NASCAR
“The Conviva Leaderboards will be very beneficial to benchmarking our social performance against other teams in the NFL. Not only will it give a high-level view of the league’s footprint and performance, but also breaks down individual teams’ engagement, follower growth, etc. which can be ranked against each other. In addition, the adjustable, custom timeframe of these metrics makes it possible to single out one important day in the league versus month-by-month performance.”
— Gabrielle Timmen, Digital Media Analyst, Kansas City Chiefs
"None of the 10+ awards we have won this year for our social video would be possible without having solid ROI, helped by the metrics and strategy that Conviva Social Insights provides for us."
— Carmen Collins, Social Media Lead, Cisco
"In the past year, we've seen our Instagram Stories reach rate increase by 100% and our average reach increase by 150% by fully committing to what our analytics are telling us. That includes paying close attention to the KPI's provided by the IG API and applying our learnings accordingly. We have many tools & platforms available to us, but the key separating Conviva from other service providers, aside from the amazing platform performance, are our account managers. Our Conviva managers feel like part of our brand team. They always put great time and effort into their work and insights to make our content perform better, and actively suggest things we can do to improve rather than just waiting for us to ask specific questions. Our Conviva team makes all the difference in our day to day use of the platform, and they are why we are able to find the best value for our company by working with this platform."
— Rosty Elkun, Digital Marketing Manager, Awesomeness at Viacom
See your content through your viewers’ eyes with Conviva Content Insights. Answer elusive consumption questions with viewer-centric intelligence that can only come from Conviva. As the cross-screen industry standard, Content Insights empowers the world’s leading streaming brands to optimize their content, promotion, and monetization strategies.
Connect your social media content with your owned and operated video platforms for a true 360-degree view of your viewer journey. Gain comprehensive cross-platform social findings to make better content, drive revenue, and increase the efficiency of your social measurement across your organization.
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