Ad Fatigue Management
Conviva’s work with leading AVOD publishers has proven the importance of viewer engagement and experience on video advertising opportunities and revenue.
To maximize ad revenues, video on demand publishers need to create the perfect mix of video advertisements and content. It’s what Conviva calls ad fatigue measurement. The result of going too far in either direction is lost ad revenue, whether from reduced engagement or ad placement opportunities.
Compounding the calculus is the variability in viewing quality or QoE, which can change dramatically based on geography, platform, device and content type. Poor video stream quality is a drag on both ad and content engagement, and reduced views mean fewer ad pods and the revenues they generate.