It’s 10 PM. Do you know how your content is being consumed?
Streaming media businesses spend billions of dollars a year to optimize their video content. But they suffer blind spots and often cannot see what, where, when, and how tunes in to their content, and who tunes out.
Back in September, we launched Conviva Content Insights to solve content challenges with viewer-centric intelligence that can only come from Conviva. Now, we are excited to announce the Content Insights mobile app. The first step into a more mobile future for Conviva and streaming alike, the Content Insights mobile app allows for executives and marketers to monitor content performance on the go.
Much like Content Insights, the recently released mobile app introduces a new real-time, cross-screen industry standard to optimize organizations’ content strategy, promotion, and monetization decisions. Content Insights analyzes every second, every screen, and every stream to accurately map what, where, when, and how, down to the household level.
We know these insights are not impactful if you cannot act upon them. Its why data democratization is core to Content Insights’ very design with actionable insights for your entire organization, and the Content Insights mobile app is a prime example of how.
Just the first of future apps on the horizon for Conviva, the mobile feature further extends the reach of real-time, data-driven decision making. Used on its own or in tandem with Content Insights, businesses can leverage consistent apples-to-apples data to drive critical decisions for content acquisition, marketing, research, and more.
Busy executives can now see their top performing content and understand how that content is being watched in the palm of their hands. With intuitive dashboards and easy-to-follow streaming trends, you are always in the know on-the-go.
But don’t just take our word for it. Take it from Robert Jones, WarnerMedia VP Data Platforms & Strategy Operations, “With Content Insights, we have a much deeper understanding of what, where, when, how our viewers are streaming. As we continue investing in the evolution of Warner Media, and unlocking opportunities for growth across our brands, Conviva will remain a strategic partner for us.”