Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming service.
There are a number of metrics to take notice of when measuring viewer experience. What are all the things that can go wrong when a viewer hits play? The graphic below shows how performance across different metrics can contribute to the overall experience.
Ultimately, it can be hard to look across each of these metrics and understand if your platform is providing “great” streaming quality to most viewers.
As such, Conviva is excited to announce our solution to simplify the challenge of understanding overall performance with a new, unified, KPI: the Streaming Performance Index (SPI).
A great streaming experience has no video failures, starts playing quickly, and delivers high picture quality with no rebuffering. Conviva’s SPI is based on the percentage of streams that meet the following standards:
- No video start failures and video playback failures
- No perceivable connection induced rebuffering
- High picture fidelity measured by bitrate threshold set based on screen type
- No exits before the video starts after the viewer has waited a significant amount of time before abandoning
- Acceptable video startup time
To help customers best use the SPI, Conviva is introducing the Executive Email 2.0. The Executive Email 2.0 provides a comprehensive explanation of the SPI. Insights include how a publisher performed against the industry, how top devices performed, and what caused poor performance across some streams. This new tool will enable organizations to track progress in video delivery improvement, share performance with stakeholders that aren’t necessarily users of the Conviva dashboard, and flag areas of underperformance to invest in.
Key components of the Executive E-mail 2.0’s SPI insights include:
Streaming Performance Index with industry benchmark to give a clear view of QoE:
Understand what issues contributed to poor user experience:
Compare SPI across platforms with device breakout:
Use the Conviva dashboard to investigate issues flagged in executive emails. In this example, LG TV SPI is significantly below other devices. Below we are using Conviva’s Pulse 5 dashboard to understand that video start time is the main issue:
Drill down into LG TV distribution metrics to understand impact:
Want to understand the impact of SPI on viewer engagement? How many hours of viewing are you missing by not increasing your score? Stay tuned for our next blog post. Executive Email 2.0 is now available for self-service setup in Pulse 5.