Advertising

Solve Today’s Ad Tech Challenges to Thrive Tomorrow

A recent surge in free ad-supported TV and other advertising-based streaming services has left marketers scrambling to capture the eyes of viewers whose attention is more divided than ever. Learn how to solve current ad tech problems and elevate the viewer experience while boosting revenue.

Advertising

The Future of Streaming Audience Intelligence

Having insights into inventory performance across different audiences is the best way to recommend packages of inventory. Through Conviva’s integration of Experian data with our industry-leading data set of deduplicated, census-level ad and content exposure sales teams can get more insights than ever before.

Advertising

Audience Measurement Solutions for Advertising: 7 Questions to Ask

An audience measurement solution is an actionable data set that supports publishers in targeting audiences, quantifying campaign performance, and evaluating the success of ad campaigns. Here are seven important questions to ask as you evaluate options to solve for audience measurement in streaming.

Advertising

The Future of Audience and Identity in Streaming Advertising

While technically complex, the popularity of streaming presents a great opportunity to rethink advertising, specifically audience and identity, by focusing on accuracy, interoperability, and experience.

Advertising

Case Study: Co-viewing

Publisher Profile A major children’s streaming service that monetizes their videos via advertising. Many advertisers interested in purchasing inventory on this platform are hoping to reach not just the children watching, but also the parents viewing with them. The publisher…

Advertising

How Publishers can Lead the Measurement Revolution

As the internet comes of age and people are increasingly flocking to streaming where brands can have direct relationships with consumers, content providers are in a unique position to lead the measurement revolution.

Advertising

State of Streaming Advertising 2021: Insights to power your business forward

Conviva recently launched its State of Streaming Advertising 2021 report, which asked the same questions of advertising buyers and sellers, as well as consumers, to get a snapshot of where the streaming advertising market is today. To give you the…

Advertising

Why a Streaming-first Technology is so Important for Your Ad Business

Running a digital video ad business is a challenge, but it’s also an increasingly important part of the monetization strategy for video content companies. It’s so challenging because first, there is the fragmented landscape of platforms where viewers are consuming content: phones, computers, and a variety…

Advertising

Publishers: The New Tech Companies

Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships…

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