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Advertising

Solve Today’s Ad Tech Challenges to Thrive Tomorrow

A recent surge in free ad-supported TV and other advertising-based streaming services has left marketers scrambling to capture the eyes of viewers whose attention is more divided than ever. Learn how to solve current ad tech problems and elevate the viewer experience while boosting revenue. 
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The Future of Streaming Audience Intelligence

Having insights into inventory performance across different audiences is the best way to recommend packages of inventory. Through Conviva’s integration of Experian data with our industry-leading data set of deduplicated, census-level ad and content exposure sales teams can get more insights than ever before.
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Audience Measurement Solutions for Advertising: 7 Questions to Ask

An audience measurement solution is an actionable data set that supports publishers in targeting audiences, quantifying campaign performance, and evaluating the success of ad campaigns. Here are seven important questions to ask as you evaluate options to solve for audience measurement in streaming.
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Case Study: Co-viewing

Publisher Profile A major children’s streaming service that monetizes their videos via advertising. Many advertisers interested in purchasing inventory on this platform are hoping to reach not just the children watching, but also the parents viewing with them. The publisher…
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Publishers: The New Tech Companies 

Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships…
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