Advertising

Advertising

State of Streaming Advertising 2021: Insights to power your business forward 

Conviva recently launched its State of Streaming Advertising 2021 report, which asked the same questions of advertising buyers and sellers, as well as consumers, to get a snapshot of where the streaming advertising market is today. To give you the information you need…
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Advertising

Why a Streaming-first Technology is so Important for Your Ad Business

Running a digital video ad business is a challenge, but it’s also an increasingly important part of the monetization strategy for video content companies. It’s so challenging because first, there is the fragmented landscape of platforms where viewers are consuming content: phones, computers, and a variety…
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Advertising

Publishers: The New Tech Companies 

Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships…
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Advertising

2021年第1四半期のアジア地区でのストリーミング状況

Conviaは、ストリーミングメディア向けのインテリジェンスクラウドです。 180カ国でのデバイス上の33億のアプリケーションにて視聴される1日当たり 1.8兆のリアルタイムイベントから、コンテンツ、ソーシャルメディア、広告配信における視聴体験を分析しています。
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Advertising

2021년 1분기 스트리밍 상태 보고서: 아시아 Recap 요약

Conviva는 미디어 스트리밍을 위한 지능형 클라우드입니다. 당사는 180개국의 33억 개의 디바이스에서 스트리밍되는 애플리케이션을 통해 매일 1조 8천억 개의 실시간 이벤트를 비롯하여 컨텐츠, 소셜 미디어, 광고 및 경험의 질을 분석합니다. 2021년 1분기 스트리밍 상태 아시아 보고서에서 당사는 아시아 지역의 스트리밍 산업…
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Advertising

Audience Segmentation in the Streaming Space

Audience targeting has been an important part of digital ad buying strategies for years, but streaming and connected TV (CTV) platforms lack the cookies that advertisers rely on to reach behavioral segments on digital.
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Advertising

The Data Gap

A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Advertising

Putting Publishers in Control of Streaming Advertising Data

Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
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