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Advertising

The Data Gap

A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Putting Publishers in Control of Streaming Advertising Data

Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
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Deepen the Understanding of your Audience: Privacy-safe Segmentation

In our previous blog, Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge, one of the challenges we examined was: Establishing privacy-safe segmentation. But what does this really mean and how are identity and segmentation evolving?  First, let’s look at why segmentation is getting…
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Why Ad Experience Matters – And What You Can Do About It

In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
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Introducing the VIVAcon Webinar Series

2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
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