Our vision is to unleash delightful content experiences for each Internet-connected consumer. I am excited to share that today we’ve launched Conviva Content Insights to further deliver on this vision. And while Content remains king, Experience is queen. That’s why we’re also announcing the most significant upgrade to Conviva Experience Insights since its inception.
Read more ›The nation’s top four men’s college basketball teams are set to face off after a flurry of activity over the past week for the Sweet 16 and Elite 8. With top teams dominating much of the tournament, the resulting heavyweight…
Read more ›March Madness is an appropriate moniker for the 2019 NCAA Division I Men’s Basketball Championship, which kicks off with 48 games played in just 4 short days. While 2018’s tournament saw major upsets, including a 16-seed team defeating a one-seed who was favored to win it all, 2019 has been comparatively unremarkable.
Read more ›Advertisers must follow their audiences, and audiences are clearly making the great migration to streaming. Revenue for streaming TV advertising is growing rapidly, with global digital video ad revenues ontrack to exceed $35.6 billion in 2019 and $58.8 billion by…
Read more ›Reach is the holy grail of Instagram Stories. Brands may see a jump in reach for a single story, on a single day, but typically it is a struggle to maintain a consistent upward trajectory. Top 5 reasons it’s tough…
Read more ›While many news outlets are penning opinion pieces about Super Bowl LIII being a dud for both entertainment value and traditional TV ratings, Conviva has a different take: yesterday saw yet another win for streaming TV. The low-scoring game between…
Read more ›IBC is one of the streaming TV industry’s largest events of the year, bringing together Conviva customers from around the globe to network and learn about the latest in the streaming TV industry. As we close another IBC, it’s with…
Read more ›Publishers spend significant resources on addressing video streaming quality issues, but with the technology we have available today, they simply shouldn’t have to. Conviva is excited to take the heavy-lifting away from technicians and engineers through the launch of the…
Read more ›During the final game of the World Cup, Conviva measured a massive 9.12 million peak concurrent plays (PCP), smashing previous records as more than 9M people tuned in at once to see Croatia take on France. Previously, the record for peak concurrency was…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
Read more ›Over the four games of the World Cup quarter finals, Conviva measured 75.8M attempts resulting in 63.5M successful plays and more than 23.3M hours viewed. The most streamed game of the series was Uruguay vs France, accounting for more than…
Read more ›Every moment of every day across the globe, Conviva provides measurement and analytics services to many of the world’s leading streaming TV publishers and distributors. At the heart of these measurements and services, Conviva’s rich body of Quality of Experience (QoE)…
Read more ›World Cup, Week One, as Measured by Conviva As the first week of the 2018 World Cup (June 14-20) comes to a close, Conviva looks at their top ten World Cup streaming publishers globally (primarily in North America, Asia, and…
Read more ›An Analysis of the 2018 NBA Finals Streaming TV Trends (based on Conviva data) After just four short games, the Warriors comfortably swept the Cavaliers in the 2018 NBA Finals, with Conviva in on every second of the action to…
Read more ›A Streaming TV Audience Analysis A Quick Look Back to Set the Stage In the 2017 NBA Finals, King James fell short, much to the chagrin of Cleveland and to the joy of the Bay Area. As the historic fourth…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›Conviva was excited to welcome top customers, prospects, and partners to the official launch party for Conviva Madrid this month. In addition to networking over tapas and drinks, attendees were treated to a deep-dive analysis of European OTT viewing, expanding…
Read more ›< VIEW FULL INFOGRAPHIC HERE > PART I: The State of the OTT Market Conviva, the leading provider of measurement and analytics services for 7 out of the top 10 US SVOD publishers (as noted by Parks & Associates), has…
Read more ›As we embark on the new year, it is the time for reflection on the year past and anticipation for the year to come. With the dedication of our employees, the continued relationships with the industry’s top OTT publishers, and…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva It is becoming increasingly apparent that cognitive systems are creating a new type of partnership between humans and technology. There are matters that humans excel at such as common sense, morals,…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva Advertising was once more art than science. The successful ad man was both magician, and storyteller, reading the pulse of the buying public, like a ship’s captain reading the wind. There…
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