Marketing

Marketing

5 Ways to Use Demographic Data to Improve Streaming Marketing

Through Conviva’s integration of Experian’s rich demographic data with our industry-leading, deduplicated, census-level ad and content engagement data, marketing, research, and product teams can get more insights than ever before.
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Marketing

Data and Decision-making: How the Numbers can Help Content Makers

Over the past few years, data has become an integral part of planning, creating, executing, and reviewing content. Many companies have had analytics teams for years, but more recently, these teams are handing over analytics tools to content makers to make decisions based on insights.  
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Marketing

Why Content Discovery in OTT Matters

With the over-the-top (OTT) streaming market going strong and the relationship between content consumers and services constantly evolving, it’s more important than ever to be aware of how your subscribers find your streaming content.
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Marketing

Win Back Gen Z with OTT

Gen Z is often considered an elusive demographic. In a world of infinite content available on a seemingly endless number of platforms, it can be challenging to reach this generation that grew up in the era of social video. Learn how marketers can tap into this influential younger market segment.  
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Marketing

Transform your Customer Care Experience with Conviva + Salesforce

Customer experience reigns supreme As the streaming industry becomes more competitive, delivering exceptional customer care experiences remains a key area of differentiation for businesses to drive customer loyalty and combat churn. 81% of companies compete based on customer experience. The…
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Marketing

Driving Revenue Through Branded Content on Social

Branded content has been around for decades, because it’s so effective. But why is it growing now and how can you take advantage of the tremendous revenue opportunity? In our webinar, Driving Revenue Through Social, Nick Cicero, VP of Strategy…
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Marketing

Conviva’s Euro Cup 2020 Social Leaderboard

Since 1996, every four years, European audiences rally behind a singular team that represents their entire country in order to determine who has the best footballers in Europe. The 2020 Euro Cup, which was delayed until 2021 due to the…
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