Marketing

5 Ways to Use Demographic Data to Improve Streaming Marketing

Through Conviva’s integration of Experian’s rich demographic data with our industry-leading, deduplicated, census-level ad and content engagement data, marketing, research, and product teams can get more insights than ever before.

Marketing

Data and Decision-making: How the Numbers can Help Content Makers

Over the past few years, data has become an integral part of planning, creating, executing, and reviewing content. Many companies have had analytics teams for years, but more recently, these teams are handing over analytics tools to content makers to make decisions based on insights.

Marketing

Why Content Discovery in OTT Matters

With the over-the-top (OTT) streaming market going strong and the relationship between content consumers and services constantly evolving, it’s more important than ever to be aware of how your subscribers find your streaming content.

Marketing

Win Back Gen Z with OTT

Gen Z is often considered an elusive demographic. In a world of infinite content available on a seemingly endless number of platforms, it can be challenging to reach this generation that grew up in the era of social video. Learn how marketers can tap into this influential younger market segment.

Marketing

Netflix and Squid Game: Using Viewership Data to Win the War on Engagement

Netflix revealed some insights around Squid Game that we can all learn from on how they make data-driven decisions with robust viewership data. So how can you be like Netflix and use viewership and engagement data to deliver amazing content experiences?

Marketing

Transform your Customer Care Experience with Conviva + Salesforce

Customer experience reigns supreme As the streaming industry becomes more competitive, delivering exceptional customer care experiences remains a key area of differentiation for businesses to drive customer loyalty and combat churn. 81% of companies compete based on customer experience. The…

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