Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
Read more ›Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. We saw print advertising shift to digital and a robust ecosystem of display ad technology. More recently, long–form television content consumption has…
Read more ›For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
Read more ›In an age where attention is the ultimate currency, gone are the days when streaming and social media analytics can live in silos. Without a consistent way to track a viewer across all your platforms and their devices, you’ll never…
Read more ›Streaming has evolved. Increasingly, streaming is thought of in many different ways— mobile apps, Roku, smart TVs, video on your own website, and even social media all fit the definition. In an age where attention is the ultimate currency, gone…
Read more ›Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments with the same playback quality as that of the video segments. The primary objective in…
Read more ›Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…
Read more ›Analytics are important for understanding what is going across a network, however, it’s impossible to sift through a multitude of data points and detect issues across ad and content performance. This is especially true with publisher platforms running on increasingly large tech stacks. For a publisher to scale…
Read more ›As we welcome Akamai to the Conviva Ecosystem Initiative, we are excited to announce the Conviva EdgeIP solution via Conviva’s new, streamlined One Sensor. This solution helps CDN providers like Akamai gain deeper visibility, accelerate resolution of media delivery issues, and…
Read more ›Not everyone hates ads. In fact, as much as people complain about them, at the end of the day there are people who truly love them. What’s not to love? Good ads inspire imagination, encourage laughter, and tug at your…
Read more ›Advertisers must follow their audiences, and audiences are clearly making the great migration to streaming. Revenue for streaming TV advertising is growing rapidly, with global digital video ad revenues ontrack to exceed $35.6 billion in 2019 and $58.8 billion by…
Read more ›During the final game of the World Cup, Conviva measured a massive 9.12 million peak concurrent plays (PCP), smashing previous records as more than 9M people tuned in at once to see Croatia take on France. Previously, the record for peak concurrency was…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
Read more ›Over the four games of the World Cup quarter finals, Conviva measured 75.8M attempts resulting in 63.5M successful plays and more than 23.3M hours viewed. The most streamed game of the series was Uruguay vs France, accounting for more than…
Read more ›Every moment of every day across the globe, Conviva provides measurement and analytics services to many of the world’s leading streaming TV publishers and distributors. At the heart of these measurements and services, Conviva’s rich body of Quality of Experience (QoE)…
Read more ›An Analysis of the 2018 NBA Finals Streaming TV Trends (based on Conviva data) After just four short games, the Warriors comfortably swept the Cavaliers in the 2018 NBA Finals, with Conviva in on every second of the action to…
Read more ›A Streaming TV Audience Analysis A Quick Look Back to Set the Stage In the 2017 NBA Finals, King James fell short, much to the chagrin of Cleveland and to the joy of the Bay Area. As the historic fourth…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›< VIEW FULL INFOGRAPHIC HERE > PART I: The State of the OTT Market Conviva, the leading provider of measurement and analytics services for 7 out of the top 10 US SVOD publishers (as noted by Parks & Associates), has…
Read more ›Written by Zhong Liu Mike Fan When I was a kid, I promised myself that one day I’d buy every game and game console available. What I didn’t realize was buying them was the easiest part. The hard part was…
Read more ›Since the first painting was daubed on a caveman’s bedroom wall, humans have sought to communicate visually. TV may seem to owe little to those rudimentary sketches (even if Hollywood suggests they presaged the arrival of extra-terrestrial life); but they…
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