Not everyone hates ads. In fact, as much as people complain about them, at the end of the day there are people who truly love them. What’s not to love? Good ads inspire imagination, encourage laughter, and tug at your…
Read more ›Advertisers must follow their audiences, and audiences are clearly making the great migration to streaming. Revenue for streaming TV advertising is growing rapidly, with global digital video ad revenues ontrack to exceed $35.6 billion in 2019 and $58.8 billion by…
Read more ›During the final game of the World Cup, Conviva measured a massive 9.12 million peak concurrent plays (PCP), smashing previous records as more than 9M people tuned in at once to see Croatia take on France. Previously, the record for peak concurrency was…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
Read more ›Over the four games of the World Cup quarter finals, Conviva measured 75.8M attempts resulting in 63.5M successful plays and more than 23.3M hours viewed. The most streamed game of the series was Uruguay vs France, accounting for more than…
Read more ›Every moment of every day across the globe, Conviva provides measurement and analytics services to many of the world’s leading streaming TV publishers and distributors. At the heart of these measurements and services, Conviva’s rich body of Quality of Experience (QoE)…
Read more ›An Analysis of the 2018 NBA Finals Streaming TV Trends (based on Conviva data) After just four short games, the Warriors comfortably swept the Cavaliers in the 2018 NBA Finals, with Conviva in on every second of the action to…
Read more ›A Streaming TV Audience Analysis A Quick Look Back to Set the Stage In the 2017 NBA Finals, King James fell short, much to the chagrin of Cleveland and to the joy of the Bay Area. As the historic fourth…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›< VIEW FULL INFOGRAPHIC HERE > PART I: The State of the OTT Market Conviva, the leading provider of measurement and analytics services for 7 out of the top 10 US SVOD publishers (as noted by Parks & Associates), has…
Read more ›Written by Zhong Liu Mike Fan When I was a kid, I promised myself that one day I’d buy every game and game console available. What I didn’t realize was buying them was the easiest part. The hard part was…
Read more ›Since the first painting was daubed on a caveman’s bedroom wall, humans have sought to communicate visually. TV may seem to owe little to those rudimentary sketches (even if Hollywood suggests they presaged the arrival of extra-terrestrial life); but they…
Read more ›We’re excited to continue our run of award wins at the end of last year with another achievement, this time across the pond. We’ve just learned that Conviva has made the short list for a TV Connect Award in the…
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