QoE

Marketing

Q&A with nScreenMedia’s Colin Dixon

Q&A with nScreenMedia’s Colin Dixon This past November, Conviva hit the road with digital TV veteran, founder and principal analyst at nScreenMedia, Colin Dixon to present the findings uncovered in “The Secret Life of Streamers: Devices, Content, Location, and Quality”…
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Marketing

The Future of Television is Still Television

Written by Zhong Liu Mike Fan Last night, after a long day of work, I came back home, looked at my beautiful 4K TV, looked for the remote control, looked at the brand new AppleTV, looked at the remote control,…
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QoE

Delivering on the Promise of Experience

Written by Zhong Liu Mike Fan When I was a kid, I promised myself that one day I’d buy every game and game console available. What I didn’t realize was buying them was the easiest part. The hard part was…
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QoE

The Evolution of Experience

Since the first painting was daubed on a caveman’s bedroom wall, humans have sought to communicate visually. TV may seem to owe little to those rudimentary sketches (even if Hollywood suggests they presaged the arrival of extra-terrestrial life); but they…
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Marketing

Is Netflix Really Just Uber with Movies?

As Netflix barrels full-speed ahead in its quest for global binge-watching domination, it’s time to take a breath and ask: what on earth is it that they have that everyone else doesn’t? It’s not original content, although they certainly have…
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QoE

What Does 2016 Hold for Streaming Viewers?

If 2015 was the year that OTT became A Thing, then 2016 is the year of growth. As I write this, the Skinny Bundle universe is expanding, as companies like Quickplay enter the fray, and the whole industry awaits with…
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Marketing

2016: Go Big or Go Home

As we get to the end of the year, we can confidently say that 2015 was the year streaming TV became a real player. Between the watershed announcement of HBO Now (closely followed by Showtime, CBS Go, and a slew…
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