Social

Social

9 Instagram Stories Tricks to Get Better Engagement

Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed post. Using Instagram’s interactive tools and features is a fantastic way to…
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Social

How to Harness the Power of User-Generated Content

User-generated content (UGC) puts fans first, especially in the world of sports and sports media. We often hear great stories about players, coaches, and cultures of teams or leagues, but as people increasingly want to be part of those stories—or create their own—it’s important to give representation to the fan. UGC helps put fans in front of…
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Social

Webinar | TikTok® Marketing From Experiment to Strategy

Our recent 2021 TikTok® Benchmarks and Strategy Guide for Brands showcased unequivocally that TikTok® has become a significant focus for brands in the past year. Our research looked at over 900 individual brand accounts and saw accounts like Overtime, Guinness…
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Social

Social Insights Leaderboard: Fitness

From fit-fluencers to gyms to home workout services, the fitness industry has gone through a transformation in the past year as gyms were shuttered and services forced wholly online. Couple that with the rise of at–home streaming workout programs like Peloton and Beachbody, and it’s clear to see the industry is in the midst…
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Marketing

Fans on Social Media are Sweet on the Sweet 16

As we await the frenzied end to this year’s March Madness, which saw more than few nail-biters and all the drama of heartbreak and jubilation, many fans are taking to social media to follow and support their favorite—or new favorite—teams.   Engagements by the…
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