Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently. Branded…
Read more ›I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video. Five minutes isn’t much time to talk about the future of mobile…
Read more ›How did I become “Snapchat famous?” I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true…
Read more ›A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…
Read more ›Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
Read more ›I was listening to a recent episode of the This Old Marketing Podcast where they discussed a recent guest post on PRNewser, titled “Content marketing is NOT about Content,” by Bryan Del Monte, founder of Clickafy Media Group. In the…
Read more ›The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web. The latest? YouTube announced it’s going to start offering an ad-free subscription…
Read more ›Did you hear the big announcement at the Apple event this month? No I’m not talking about the Apple Watch, I’m talking about the Apple TV bundle that’s supposed to come out in the fall adding a ton of new premium…
Read more ›One of the biggest roadblocks to the widespread adoption of Snapchat by marketers today is the lack of analytics tools. Here's our analysis.
Read more ›It’s no secret that there are more places for content creators to house their work than ever before. Now while YouTube has been the Goliath for video creators to get paid and build an audience, new changes are comings as…
Read more ›The major social platforms were pretty loud this year for the Super Bowl. Facebook introduced their own real-time feed, Twitter dominated the backchannel discussions, and even Tumblr was front and center with NBC Sports launching their own Super Bowl Tumblr…
Read more ›Good content is hard to find. Great content is rare. The media world is changing. Consumers (millennials especially) are living a more mobile, social, and on-demand life than ever before. Brands are producing more content than ever with more business departments across…
Read more ›It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. At this…
Read more ›Twitter has been a serious catalyst for the advancement of television in the past few years. We have real-time social conversations about our favorite TV shows with friends and complete strangers more than ever before. And while we’re clearly able…
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