Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend…
Read more ›As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up…
Read more ›Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content. Roker Media, their talent and…
Read more ›Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live…
Read more ›Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly…
Read more ›This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them. All this attention means that…
Read more ›For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage. If you didn’t like what was on TV, or an…
Read more ›In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like…
Read more ›You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 8 billion views (with a b). Let that sink…
Read more ›Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently. Branded…
Read more ›I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video. Five minutes isn’t much time to talk about the future of mobile…
Read more ›How did I become “Snapchat famous?” I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true…
Read more ›A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…
Read more ›Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
Read more ›I was listening to a recent episode of the This Old Marketing Podcast where they discussed a recent guest post on PRNewser, titled “Content marketing is NOT about Content,” by Bryan Del Monte, founder of Clickafy Media Group. In the…
Read more ›The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web. The latest? YouTube announced it’s going to start offering an ad-free subscription…
Read more ›Did you hear the big announcement at the Apple event this month? No I’m not talking about the Apple Watch, I’m talking about the Apple TV bundle that’s supposed to come out in the fall adding a ton of new premium…
Read more ›One of the biggest roadblocks to the widespread adoption of Snapchat by marketers today is the lack of analytics tools. Here's our analysis.
Read more ›It’s no secret that there are more places for content creators to house their work than ever before. Now while YouTube has been the Goliath for video creators to get paid and build an audience, new changes are comings as…
Read more ›The major social platforms were pretty loud this year for the Super Bowl. Facebook introduced their own real-time feed, Twitter dominated the backchannel discussions, and even Tumblr was front and center with NBC Sports launching their own Super Bowl Tumblr…
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