Social

Marketing

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming and tedious to aggregate this data. But, when you can focus on utilizing your data, what metrics matter most?   
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Marketing

TikTok® Marketing: Tips and Tricks from Brand Experts

TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. Conviva’s Social Insights data certainly backs this up, as we’ve
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Social

9 Instagram Stories Tricks to Get Better Engagement

Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed post. Using Instagram’s interactive tools and features is a fantastic way to…
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Social

How to Harness the Power of User-Generated Content

User-generated content (UGC) puts fans first, especially in the world of sports and sports media. We often hear great stories about players, coaches, and cultures of teams or leagues, but as people increasingly want to be part of those stories—or create their own—it’s important to give representation to the fan. UGC helps put fans in front of…
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Social

Webinar | TikTok® Marketing From Experiment to Strategy

Our recent 2021 TikTok® Benchmarks and Strategy Guide for Brands showcased unequivocally that TikTok® has become a significant focus for brands in the past year. Our research looked at over 900 individual brand accounts and saw accounts like Overtime, Guinness…
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