Conviva Blog

QoE

Engineering Challenge: What it Takes to Manage Video Big Data Effectively

Big data is inherently difficult to manage because—as the name implies—there’s a lot of data. But when it comes to big data associated with video, it’s even more of a challenge because you’re dealing with non-uniform data.  Many people don’t think about how vast the streaming ecosystem is. Say,…
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Social

4 Tips to Elevate Your Storytelling

Storytelling. Is it an art? A science? Or maybe a balance of both? In the webinar Storytelling: Art or Science, Giuliano Giorgetti, Head of Digital Content of FIFA; Anmol Malhotra, Head of Sports Partnerships at Snapchat; and Nick Cicero, Vice President of Strategy at Conviva, weigh in on the art versus science debate in regard to content storytelling for sports brands.
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Marketing

Driving Revenue Through Branded Content on Social

Branded content has been around for decades, because it’s so effective. But why is it growing now and how can you take advantage of the tremendous revenue opportunity? In our webinar, Driving Revenue Through Social, Nick Cicero, VP of Strategy…
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Advertising

Publishers: The New Tech Companies 

Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships…
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Advertising

2021年第1四半期のアジア地区でのストリーミング状況

Conviaは、ストリーミングメディア向けのインテリジェンスクラウドです。 180カ国でのデバイス上の33億のアプリケーションにて視聴される1日当たり 1.8兆のリアルタイムイベントから、コンテンツ、ソーシャルメディア、広告配信における視聴体験を分析しています。
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