I want to celebrate Conviva’s ability to persevere and come out of a tough year even stronger. I’m particularly proud of our achievement in joining the ranks of Fortune’s Best Workplaces in Technology. We are passionate about putting our people first, even in challenging times, and this recognition proves that. To…
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Conviva Blog
Deepen the Understanding of your Audience: Privacy-safe Segmentation
How are identity and segmentation evolving? Learn how identity is the crucial first step to even being able to segment audiences in the first place—and that’s getting harder.
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Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge
In an age where attention is the ultimate currency, gone are the days when streaming and social media analytics can live in silos. Without a consistent way to track a viewer across all your platforms and their devices, you’ll never…
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Why Ad Experience Matters – And What You Can Do About It
In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
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Monitor Smarter with Real-Time Dashboards
Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
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Do Server Side Ads Improve the Viewer Experience?
Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments…
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WEBINAR: Optimizing Video Analytics
Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed, and optimized in order to ensure the best possible viewer experience.
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Benchmark the Performance of Every Stream
Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…
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