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2021년 1분기 스트리밍 상태 보고서: 아시아 Recap 요약

Conviva는 미디어 스트리밍을 위한 지능형 클라우드입니다. 당사는 180개국의 33억 개의 디바이스에서 스트리밍되는 애플리케이션을 통해 매일 1조 8천억 개의 실시간 이벤트를 비롯하여 컨텐츠, 소셜 미디어, 광고 및 경험의 질을 분석합니다. 2021년 1분기 스트리밍 상태 아시아 보고서에서 당사는 아시아 지역의 스트리밍 산업…
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Advertising

Audience Segmentation in the Streaming Space

Audience targeting has been an important part of digital ad buying strategies for years, but streaming and connected TV (CTV) platforms lack the cookies that advertisers rely on to reach behavioral segments on digital.
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QoE

The Most Important Metrics for Video Streaming

With the arrival of Covid-19, our work, schooling, and entertainment have all started to take place at home. It’s for this reason that screen time has increased dramatically. According to Nielsen, video streams, as in total time spent online, rose…
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QoE

OTT 101: Top 5 Metrics that Matter for Tech Ops

Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.   
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Advertising

The Data Gap

A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Marketing

Conviva’s Euro Cup 2020 Social Leaderboard

Since 1996, every four years, European audiences rally behind a singular team that represents their entire country in order to determine who has the best footballers in Europe. The 2020 Euro Cup, which was delayed until 2021 due to the…
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