With the arrival of Covid-19, our work, schooling, and entertainment have all started to take place at home. It’s for this reason that screen time has increased dramatically. According to Nielsen, video streams, as in total time spent online, rose…
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Conviva Blog
OTT 101: Top 5 Metrics that Matter for Tech Ops
Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.
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The Data Gap
A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Putting Publishers in Control of Streaming Advertising Data
Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
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Engineering Challenge: Analyzing Streaming Advertising Impacts using Playhead Time
Today, the return on investment in streaming advertising isn’t often fully understood. Take product placement, for example. How many viewers, on what types of devices, with what mix of demographics, in what geographies, saw your brand highlighted in the storyline…
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Team Conviva Spotlight: What it Takes to be an Engineer
In the second of a blog series spotlighting the variety of people and roles at Conviva, Tanmoy Thakur shares what it’s like being a software developer, why he chose Conviva, and more. What brought you to Conviva? I have been…
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IAB Tech Lab Preview: Challenges in Measurement on Connected TV Devices
On June 9, IAB is hosting a virtual event on Connected TV (CTV) and video advertising that will cover everything from privacy, brand safety, and ad fraud to delivery, sales, measurement, and interactivity in CTV advertising. Our very own CMO,…
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Team Conviva Spotlight: A Day in the Life of a Product Designer
In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more. As a product designer, what’s your typical day like? When I…
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