Conviva Blog

QoE

The Most Important Metrics for Video Streaming

With the arrival of Covid-19, our work, schooling, and entertainment have all started to take place at home. It’s for this reason that screen time has increased dramatically. According to Nielsen, video streams, as in total time spent online, rose…
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QoE

OTT 101: Top 5 Metrics that Matter for Tech Ops

Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.   
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Advertising

The Data Gap

A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Advertising

Putting Publishers in Control of Streaming Advertising Data

Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
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Company

Team Conviva Spotlight: A Day in the Life of a Product Designer

In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more.  As a product designer, what’s your typical day like?  When I…
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