Conviva Blog

Social

How to Harness the Power of User-Generated Content

User-generated content (UGC) puts fans first, especially in the world of sports and sports media. We often hear great stories about players, coaches, and cultures of teams or leagues, but as people increasingly want to be part of those stories—or create their own—it’s important to give representation to the fan. UGC helps put fans in front of…
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Company

Team Conviva Spotlight: A Day in the Life of a Product Designer

In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more.  As a product designer, what’s your typical day like?  When I…
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Social

Webinar | TikTok® Marketing From Experiment to Strategy

Our recent 2021 TikTok® Benchmarks and Strategy Guide for Brands showcased unequivocally that TikTok® has become a significant focus for brands in the past year. Our research looked at over 900 individual brand accounts and saw accounts like Overtime, Guinness…
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QoE

OTT 101: Your Guide to Streaming Metrics that Matter

Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
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Social

Social Insights Leaderboard: Fitness

From fit-fluencers to gyms to home workout services, the fitness industry has gone through a transformation in the past year as gyms were shuttered and services forced wholly online. Couple that with the rise of at–home streaming workout programs like Peloton and Beachbody, and it’s clear to see the industry is in the midst…
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