Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
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Conviva Blog
Top Three Features to Look for in a Streaming Ad Measurement Solution
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. We saw print advertising shift to digital and a robust ecosystem of display ad technology.…
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OTT 101: The History and Future of OTT Streaming
For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
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ServiceNow and Conviva Team up to Take on Streaming Experience and Customer Care Challenges
Providing an exceptional streaming experience is a not only good business, but it’s also now expected by consumers. Let a customer down and it will be very hard to win them over again. And as streaming providers adapt to the increased demand for content, providing a first-rate customer and streaming experience…
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How the 2020 Live Sports Shutdown Altered the Streaming Industry
When live sports disappeared for the better part of the year, it meant the streaming industry had to pivot, innovate, and maybe most importantly—experiment. Ultimately, many of the changes were successful. Here are 10 trends we saw emerge last year that are likely to continue. …
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Fortune Names Conviva One of the Best Places to Work in Technology
I want to celebrate Conviva’s ability to persevere and come out of a tough year even stronger. I’m particularly proud of our achievement in joining the ranks of Fortune’s Best Workplaces in Technology. We are passionate about putting our people first, even in challenging times, and this recognition proves that. To…
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Deepen the Understanding of your Audience: Privacy-safe Segmentation
How are identity and segmentation evolving? Learn how identity is the crucial first step to even being able to segment audiences in the first place—and that’s getting harder.
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Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge
In an age where attention is the ultimate currency, gone are the days when streaming and social media analytics can live in silos. Without a consistent way to track a viewer across all your platforms and their devices, you’ll never…
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