Conviva Blog

Advertising

Why Ad Experience Matters – And What You Can Do About It

In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
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QoE

Monitor Smarter with Real-Time Dashboards

Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
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QoE

Do Server Side Ads Improve the Viewer Experience?

Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments…
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Blog

WEBINAR: Optimizing Video Analytics

Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed, and optimized in order to ensure the best possible viewer experience.
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QoE

Benchmark the Performance of Every Stream 

Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…
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QoE

Analytics Should Do the Work For You  

Analytics are important for understanding what is going across a network, however, it’s impossible to sift through a multitude of data points and detect issues across ad and content performance. This is especially true with publisher platforms running on increasingly large tech stacks.  For a publisher to scale…
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QoE

Conviva + Akamai: Enhancing the Ecosystem with EdgeIP

As we welcome Akamai to the Conviva Ecosystem Initiative, we are excited to announce the Conviva EdgeIP solution via Conviva’s new, streamlined One Sensor. This solution helps CDN providers like Akamai gain deeper visibility, accelerate resolution of media delivery issues, and…
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Company

Inside the Red Hot Streaming Wars (feat. Bill Demas)

Conviva CEO Bill Demas sat down with Jeff Weisbein at BestTechie to discuss the streaming wars going on between industry giants – Netflix, Disney, Amazon, WarnerMedia, and others – and what this streaming war means for consumers. With a majority…
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