Conviva Blog

Marketing

Sports in the Time of COVID

2020 marked unprecedented changes and adaptions in everyday life, especially for sports teams and sports fans. As whole seasons were shortened or suspended, in-person attendance paused, and teams left to wonder what happens next, sports industries all over the world…
Read more
Advertising

Why Ad Experience Matters – And What You Can Do About It

In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
Read more
Social

7 Ways to Combine Organic and Paid Social Media Strategy

You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
Read more