Conviva Blog

Social

7 Ways to Combine Organic and Paid Social Media Strategy

You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
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Social

How to Succeed on Snapchat Spotlight

While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok® experience. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app…
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QoE

Monitor Smarter with Real-Time Dashboards

Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
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Social

There is a New King of Twitter Engagement

When Joe Biden won the presidential election in November 2020, he became a member of a very select group. Yes, he was only the 46th person to become President of the United States of America. However, he’s also one of…
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Social

Debating Social News

The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
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