Conviva Blog

QoE

Do Server Side Ads Improve the Viewer Experience?

Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments…
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Advertising

Introducing the VIVAcon Webinar Series

2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
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Social

Real Facts About Instagram Reels

In namesake, Instagram is one app. But for social media managers, crafting content for Instagram can feel like managing multiple social platforms. The Instagram feed, Instagram Stories, IGTV, and now Reels can all serve different purposes within the platform. These…
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Social

WEBINAR: Maximizing the Fan and Creator Experience on Social

The pandemic hit the sports industry quickly. Overnight social teams within sports organization had to change how they function and create content. With everyone working remotely, teams were forced to get creative and rebuild their social content strategy from the…
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Blog

WEBINAR: Optimizing Video Analytics

Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed, and optimized in order to ensure the best possible viewer experience.
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QoE

Benchmark the Performance of Every Stream 

Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…
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