Conviva Blog

Social

How to Succeed on Snapchat Spotlight

While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok® experience. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app…
Read more
QoE

Monitor Smarter with Real-Time Dashboards

Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
Read more
Social

There is a New King of Twitter Engagement

When Joe Biden won the presidential election in November 2020, he became a member of a very select group. Yes, he was only the 46th person to become President of the United States of America. However, he’s also one of…
Read more
Social

Debating Social News

The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
Read more
QoE

Do Server Side Ads Improve the Viewer Experience?

Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments…
Read more
Advertising

Introducing the VIVAcon Webinar Series

2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
Read more
Social

Real Facts About Instagram Reels

In namesake, Instagram is one app. But for social media managers, crafting content for Instagram can feel like managing multiple social platforms. The Instagram feed, Instagram Stories, IGTV, and now Reels can all serve different purposes within the platform. These…
Read more
Social

WEBINAR: Maximizing the Fan and Creator Experience on Social

The pandemic hit the sports industry quickly. Overnight social teams within sports organization had to change how they function and create content. With everyone working remotely, teams were forced to get creative and rebuild their social content strategy from the…
Read more