Conviva Blog

Marketing

Why Behavioral Segmentation is Crucial for Streaming Platforms

Streaming services can now gauge what their viewers watch, how long they watch it, what problems they face during the process, which devices they use, where they like to watch, average viewing time, abandonment patterns, and binge-watching habits—among many, many more metrics at the census level.
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Marketing

Five Streaming and Social Media Takeaways From the Super Bowl

Super Bowl LVI confirmed much more than the year’s football champions. The massive event also provided a clear snapshot of the current state of streaming video and social media. Get insights into ongoing streaming challenges, evolving content, and synergies to tap into.
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Marketing

The Big Game is Evolving

Experts explore how the way we watch sports is evolving, how social media brings the experience to life, and how streaming providers can use data to perfect the relationship between content and fan engagement.
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Marketing

Growing and Engaging your Streaming Audience

How do you leverage your viewer data to create a strategy around engagement, retention, and churn reduction? It’s possible to build a robust viewer retention strategy as long as you have the right data. Here, we guide you through the four areas you should be leveraging data to grow and engage your audience.
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Marketing

Case Study: Youth Media Network

Once the global network launched their segment-based playlists, it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.
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