Conviva Blog

Marketing

Case Study: Youth Media Network

Once the global network launched their segment-based playlists, it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.
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QoE

Are You Measuring What Matters in OTT Delivery?

One thing all streaming providers know for sure is that they need data (even if they don’t know what kind). Here, industry experts explore how the data analytics world is evolving, the value of getting the right data, and how data can be key for growing revenue.
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QoE

Viewers Are Watching Everything from Everywhere. Now What?

For customers, the streaming journey is filled with starts, stops, and detours as they hop from one device to another to watch the latest big show on an array of streaming services. For the viewer, it’s all about flexibility and convenience. For streaming providers, though, it’s a different story. 
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