Conviva Blog

Advertising

The Data Gap

A lack of data is throttling streaming advertising investment. In our recent State of Streaming Advertising 2021 report, we found that while 70% of sellers agreed that they have the data needed to run campaigns on streaming, just 39% of buyers…
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Marketing

Conviva’s Euro Cup 2020 Social Leaderboard

Since 1996, every four years, European audiences rally behind a singular team that represents their entire country in order to determine who has the best footballers in Europe. The 2020 Euro Cup, which was delayed until 2021 due to the…
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Marketing

Monetize your Audience: Three Stages of Digging into the Data

Over the last year in particular, the way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building a deeper catalog of content—both on social platforms and…
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Advertising

Putting Publishers in Control of Streaming Advertising Data

Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
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Marketing

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming…
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