Today we’re excited to announce the addition of Paid Social analytics for Facebook and Instagram Ads in Conviva Social Insights. The world of social media has provided many opportunities for organizations big and small to create communities and publish…
Read more ›Analytics are important for understanding what is going across a network, however, it’s impossible to sift through a multitude of data points and detect issues across ad and content performance. This is especially true with publisher platforms running on increasingly large tech stacks. For a publisher to scale…
Read more ›Baseball is back. MLB kicked off the 2020 season on Thursday, July 23rd with games all over the country. This welcome change of pace drove the MLB to new heights on social for the year. How high was their ascent?…
Read more ›TikTok® was download 315 million times during the first three months of 2020, more than any other app in history. TikTok®’s user base is growing well beyond Gen-Z and beginning to influence internet culture as a whole. Despite its widespread…
Read more ›Sport and television are inextricably linked. Diehard fans and passive watchers alike have made sport media a multi-billion dollar industry. However, COVID-19 put the sport industry, and by proxy television, in a precarious position. While European stay-at-home viewers consumed more…
Read more ›TikTok® is quickly becoming a must-have social network for brands. More than 75% of the sports teams in the NFL, NBA, MLB, NHL, and MLS have accounts and many are already putting up serious numbers. As more teams and organizations…
Read more ›As we welcome Akamai to the Conviva Ecosystem Initiative, we are excited to announce the Conviva EdgeIP solution via Conviva’s new, streamlined One Sensor. This solution helps CDN providers like Akamai gain deeper visibility, accelerate resolution of media delivery issues, and…
Read more ›Today we are proud to announce Conviva TikTok® Analytics is now available in Conviva Social Insights, furthering Conviva Social Insights as the most comprehensive social media intelligence in the market. Conviva is the first and only company to offer marketers…
Read more ›As the world shut down, streaming services turned on. Daytime streaming, from the hours of 10am-5pm, increased by nearly 40% in just two short weeks in March. Streaming services have a unique opportunity to draw in a captive audience,…
Read more ›Conviva is excited to announce our newest Leaderboard feature: Post Search Post Search is a content intelligence tool that surfaces the top trending posts and videos across the social landscape including a customer’s own accounts, their competitors, and industry accounts…
Read more ›Everyone is buzzing about TikTok®. The sports industry, in particular, has started to grow an impressive following with various leagues, teams, and players jumping on this new and emerging platform. Some sports organizations have been early adopters, while others have…
Read more ›There will never be a substitute for truly well-made, quality videos, produced at scale. For creative guidance on some of the best, the strategy tips in Conviva’s TikTok® Benchmark & Strategy Guide are key, plus these are presented along with…
Read more ›Conviva CEO Bill Demas sat down with Jeff Weisbein at BestTechie to discuss the streaming wars going on between industry giants – Netflix, Disney, Amazon, WarnerMedia, and others – and what this streaming war means for consumers. With a majority…
Read more ›Not everyone hates ads. In fact, as much as people complain about them, at the end of the day there are people who truly love them. What’s not to love? Good ads inspire imagination, encourage laughter, and tug at your…
Read more ›Spoilers. They’re everywhere these days, and odds are if a viewer has ever waited to watch a big event (i.e. the finale of Game of Thrones or the Super Bowl) they have been subjected to a spoiler or two. In…
Read more ›Each year we strive to make Conviva a better, more enjoyable place to work. People are a number one priority. For this reason, I am proud to announce that Conviva has been ranked #5 on FORTUNE’s list of Best Workplaces…
Read more ›If you followed this year’s CES, you probably heard about the streaming wars. Its presence was inescapable. While there were still plenty of new gadgets and Smart TVs showcased on the show floor, it was the streaming news that captured…
Read more ›The Kansas City Chiefs have had a whirlwind season. After nearly losing their quarterback early in the season, they battled back to clinch a playoff spot and a first round buy among a league of incredibly tough competitors. And the…
Read more ›It’s 10 PM. Do you know how your content is being consumed? Streaming media businesses spend billions of dollars a year to optimize their video content. But they suffer blind spots and often cannot see what, where, when, and how tunes…
Read more ›Sanjay, Senior Product Director at Conviva, is getting ready to add Conviva’s latest innovation to the app store. The Content Insights app, the first mobile app from Conviva, provides actionable intelligence to our streaming executives on the go, so they…
Read more ›TikTok® is this year’s hot app. While you may have only heard about TikTok® recently, it has been the most downloaded app in the iOS app store in 5 of the last 6 quarters. It’s not just popular with the…
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