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Social

How to Build a Better Branded Content Strategy

Learn about five key steps to consider as you build out your branded content campaigns and the data points you need to maximize the value of your social channels.

Company

Team Conviva Spotlight: Women’s History Month Part 3

In celebration of Women’s History Month, we are spotlighting some of the amazing women that work at Conviva all month long. This week, Tanya Valova, VP of Sales Operations, shares why she chose Conviva, tips on life, and more.

Marketing

Case Study: Youth Media Network

Once the global network launched their segment-based playlists, it enjoyed a 10% increase in average viewer minutes with higher consumption across multiple series targeted to the prized youth demographic.

Company

3 Ways NBCUniversal’s Streaming Measurement Certification of Conviva Impacts the Industry

We are honored to have been chosen from more than 120 companies as NBCU’s certified streaming measurement partner. But what does this announcement mean to the streaming industry broadly? Here are three of the most important implications.

QoE

Are You Measuring What Matters in OTT Delivery?

One thing all streaming providers know for sure is that they need data (even if they don’t know what kind). Here, industry experts explore how the data analytics world is evolving, the value of getting the right data, and how data can be key for growing revenue.

QoE

Viewers Are Watching Everything from Everywhere. Now What?

For customers, the streaming journey is filled with starts, stops, and detours as they hop from one device to another to watch the latest big show on an array of streaming services. For the viewer, it’s all about flexibility and convenience. For streaming providers, though, it’s a different story.

QoE

How to Inform the Biggest Business Decisions with Conviva Benchmarks

In an increasingly competitive, fragmented streaming world, business intelligence is more important than ever. Conviva Benchmarks not only give you the data you need, but also make that data actionable so you can build a durable, sustainable business now and in the future.

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