Conviva Blog

Social

Winning Strategies for Increasing Engagement on IG Stories

The NCAA has had unprecedented success growing their Instagram accounts over the past few years. Using Instagram analytics from Conviva Social Insights to benchmark their progress, they implemented an aggressive growth strategy that resulted in significant growth across multiple core…
Read more
Marketing

The Predictable Unpredictability of March Madness Streaming

March Madness is an appropriate moniker for the 2019 NCAA Division I Men’s Basketball Championship, which kicks off with 48 games played in just 4 short days. While 2018’s tournament saw major upsets, including a 16-seed team defeating a one-seed who was favored to win it all, 2019 has been comparatively unremarkable.
Read more
QoE

The High Cost of Ignoring Streaming Ad Quality

Advertisers must follow their audiences, and audiences are clearly making the great migration to streaming. Revenue for streaming TV advertising is growing rapidly, with global digital video ad revenues ontrack to exceed $35.6 billion in 2019 and $58.8 billion by…
Read more
Social

Storied Social Success with NCAA

Reach is the holy grail of Instagram Stories. Brands may see a jump in reach for a single story, on a single day, but typically it is a struggle to maintain a consistent upward trajectory. Top 5 reasons it’s tough…
Read more
Marketing

Streaming Justice – The Michael Cohen Hearings

What does it look like when democracy plays out in full view of the American public? Something like what we witnessed as Michael Cohen, Donald Trump’s “long-time fixer,” publicly testified before the House Oversight Committee. Streaming presents unique advantages for…
Read more
QoE

What It Means To Be Super in Streaming

While many news outlets are penning opinion pieces about Super Bowl LIII being a dud for both entertainment value and traditional TV ratings, Conviva has a different take: yesterday saw yet another win for streaming TV. The low-scoring game between…
Read more