Conviva Blog

Marketing

2015: Jumping on the OTT Bandwagon

We’re just a quarter of the way into 2015, and we’re seeing big signs that more content companies will be offering their content directly to consumers, either as a standalone service or in a broader OTT bundle. Providers are jumping…
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Marketing

OTT TV Crosses The Chasm with HBO Now

The recent announcement of HBO Now – a direct-to-consumer offering that removes the requirement to sign up for a cable or satellite (MSO) subscription – represents a significant movement in the development of Internet-delivered TV. HBO, one of the biggest…
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Company

Net Neutrality: Will it make a difference?

You’ve surely heard the news—this week Net Neutrality cleared a major hurdle by gaining FCC approval. While there are still many unknowns in regards to the plan and how or when it will take effect, one thing is for sure:…
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Company

Smart Scaling of Unique-Based Metrics Using HyperLogLog

Here at Conviva, we empower top media publishers by providing them with rich real-time insights on their video streaming traffic. We compute different Quality of Experience (QoE) metrics like RebufferingRatio, AverageBitrate, VideoStartupTime and many more. A critical metric for our customers…
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Advertising

Valentine’s Day for Video Lovers

This Valentines day we’ve found something to celebrate without spending money on roses or chocolates. Google is showing some love to their fans by giving a $6 credit to all Chromecast owners. This credit can go towards movies, music or apps.…
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Marketing

Super Bowl XLIX: NBC offers TVE for Free

It’s almost time for the big game this Sunday! And, for the first time ever, NBC will be live streaming the Super Bowl XLIX and halftime show (featuring Katy Perry and Lenny Kravitz) available on desktop and tablets for FREE.…
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QoE

The iPad Changed Everything

This week marks the 5 year anniversary of the iPad.  Quite contrary to the expectations of the professional pundits, it changed the world of computing. And it arguably opened the floodgates to OTT video. There’s nothing revolutionary about pointing out that…
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