Conviva Blog

Company

Aditya Ganjam Presents at NSDI 2015

Conviva has been building and operating the C3 platform (a.k.a the Intelligent Control Platform) for eight years, and we thought it might be informative to open the proverbial kimono a bit (not too much) and reveal some of the technology…
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QoE

Surge in Mobile Viewing Raises the Bar

Viewers are consuming more streaming entertainment on mobile devices, and nowhere is that more evident than in the home. Adobe’s latest Video Benchmark Report says mobile viewing will surpass PC by Q4 2016. Indeed, the report notes that much of the…
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QoE

The Week That Was…And Wasn’t

From the disagreements between ESPN and Verizon, to the left-at-the-altar marriage between Comcast and Time Warner Cable, it was a huge week in OTT. Verizon created a flurry of interest in its new, mobile-only sports offering, for which it had apparently…
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Marketing

Live Sports Go Over-The-Top

Live sporting events—broadcast on traditional TV and other screens—had previously been the anchor that kept viewers paying for their cable packages.  But that’s now all changing with new OTT packages. Providers invariably need content from ESPN, the leading multinational, multimedia…
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Marketing

2015: Jumping on the OTT Bandwagon

We’re just a quarter of the way into 2015, and we’re seeing big signs that more content companies will be offering their content directly to consumers, either as a standalone service or in a broader OTT bundle. Providers are jumping…
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Marketing

OTT TV Crosses The Chasm with HBO Now

The recent announcement of HBO Now – a direct-to-consumer offering that removes the requirement to sign up for a cable or satellite (MSO) subscription – represents a significant movement in the development of Internet-delivered TV. HBO, one of the biggest…
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