In the world of Instagram Analytics, not all metrics are created equal. Some metrics are easy to comprehend, such as Reach and Impressions. And if your very savvy, you might also be looking at completion rate and reach rate. However,…
Read more ›During the final game of the World Cup, Conviva measured a massive 9.12 million peak concurrent plays (PCP), smashing previous records as more than 9M people tuned in at once to see Croatia take on France. Previously, the record for peak concurrency was…
Read more ›Instagram Stories has continued to grow in popularity with 400 million users consuming stories daily. These numbers indicate staggering growth compared to this time last year when Instagram reported 150 million daily users in July 2017. While these numbers indicate…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
Read more ›Over the four games of the World Cup quarter finals, Conviva measured 75.8M attempts resulting in 63.5M successful plays and more than 23.3M hours viewed. The most streamed game of the series was Uruguay vs France, accounting for more than…
Read more ›Every moment of every day across the globe, Conviva provides measurement and analytics services to many of the world’s leading streaming TV publishers and distributors. At the heart of these measurements and services, Conviva’s rich body of Quality of Experience (QoE)…
Read more ›IGTV has only been out for a week but that hasn’t stopped brands from jumping in head first. Through this first few days we have already tracked millions of views from brands from all industries. In this article we’ve complied…
Read more ›World Cup, Week One, as Measured by Conviva As the first week of the 2018 World Cup (June 14-20) comes to a close, Conviva looks at their top ten World Cup streaming publishers globally (primarily in North America, Asia, and…
Read more ›IGTV is Instagram’s new app for watching long-form, vertical video. Anyone can create videos, and they start playing the second you pull up the app. These videos can be a lot longer than your Instagram Videos and Stories, and it…
Read more ›There are more than a billion people right now who use Instagram. That means there are more than ONE BILLION HUMANS WHO KNOW THAT VERTICAL VIDEO EXISTS! Now, episodic vertical video is mainstream. With the release of Instagram’s IGTV, it’s…
Read more ›An Analysis of the 2018 NBA Finals Streaming TV Trends (based on Conviva data) After just four short games, the Warriors comfortably swept the Cavaliers in the 2018 NBA Finals, with Conviva in on every second of the action to…
Read more ›A Streaming TV Audience Analysis A Quick Look Back to Set the Stage In the 2017 NBA Finals, King James fell short, much to the chagrin of Cleveland and to the joy of the Bay Area. As the historic fourth…
Read more ›Conviva was honored to share our compelling new study, The Secret Life of Streamers, Part II, at events in the UK and Denmark this month, alongside nScreenMedia’s Colin Dixon. Since the first Secret Life of Streamers study in 2016, the premium…
Read more ›This post was originally published on TVREV. Visit TVREV.com for more original articles on the explosive growth in the TV space. For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling…
Read more ›Playoff season is in full swing and it’s the perfect opportunity for brands to capitalize on the increased excitement around basketball. With NBA viewership on the rise, and NBA social numbers outpacing that of other professional leagues, as Spring turns to…
Read more ›H1Z1 kicks off era of battle royale esports events with Las Vegas tournament The H1Z1 Pro League will see its first professional battle royale esports league tournament starting on April 21 at a new venue in Las Vegas. Facebook will…
Read more ›That’s a wrap on another stellar NAB for Conviva! We had a great week in Las Vegas as our C-suite and sales team welcomed top customers, prospects, ecosystem partners, press, and analysts to Conviva’s Salon Suite at the Wynn. 3…
Read more ›Conviva partnered with Colin Dixon, Founder and Chief Analyst of nScreenMedia to create a first-of-its-kind research study exploring consumer behavior at the intersection of content, devices, location, and quality for video over the internet. The result was a research paper…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins Sports Business Radio to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize…
Read more ›Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And with 2017 was the first time that digital ad spending collectively…
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