Tune in and watch experts from Conviva along with our customers the Miami Dolphins and Advanced Local share best practices and cover fresh examples of branded content campaigns done efficiently, and done right. We also provide the steps to start…
Read more ›The nation’s top four men’s college basketball teams are set to face off after a flurry of activity over the past week for the Sweet 16 and Elite 8. With top teams dominating much of the tournament, the resulting heavyweight…
Read more ›The NCAA has had unprecedented success growing their Instagram accounts over the past few years. Using Instagram analytics from Conviva Social Insights to benchmark their progress, they implemented an aggressive growth strategy that resulted in significant growth across multiple core…
Read more ›March Madness is an appropriate moniker for the 2019 NCAA Division I Men’s Basketball Championship, which kicks off with 48 games played in just 4 short days. While 2018’s tournament saw major upsets, including a 16-seed team defeating a one-seed who was favored to win it all, 2019 has been comparatively unremarkable.
Read more ›Advertisers must follow their audiences, and audiences are clearly making the great migration to streaming. Revenue for streaming TV advertising is growing rapidly, with global digital video ad revenues ontrack to exceed $35.6 billion in 2019 and $58.8 billion by…
Read more ›Reach is the holy grail of Instagram Stories. Brands may see a jump in reach for a single story, on a single day, but typically it is a struggle to maintain a consistent upward trajectory. Top 5 reasons it’s tough…
Read more ›What does it look like when democracy plays out in full view of the American public? Something like what we witnessed as Michael Cohen, Donald Trump’s “long-time fixer,” publicly testified before the House Oversight Committee. Streaming presents unique advantages for…
Read more ›by Bill Demas, Conviva CEO I have exciting news to share. Conviva has been named 2nd on FORTUNE’s Best Workplaces in the Bay Area list. This comes as no surprise to me. Since joining Conviva 10 months ago, I’ve had the pleasure of…
Read more ›While many news outlets are penning opinion pieces about Super Bowl LIII being a dud for both entertainment value and traditional TV ratings, Conviva has a different take: yesterday saw yet another win for streaming TV. The low-scoring game between…
Read more ›by Bill Demas, Conviva CEO Video ads are a key revenue driver for streaming TV providers, but when ads fail to play or buffer, the potential negative impact to viewers is daunting. Conviva’s early data shows nearly 50% of streaming video…
Read more ›Today I am excited to announce that Delmondo has been acquired by Conviva, and we will be relaunching the Delmondo analytics platform as Conviva Social Insights. When we started Delmondo four years ago, we wanted to create a better analytics…
Read more ›by Bill Demas, Conviva CEO Social platforms are powerful engagement channels for streaming TV publishers. Facebook alone is responsible for over 100 million hours of video consumption every day. Social is clearly a major driver behind the skyrocketing growth of…
Read more ›There are many parallels that can be drawn between live sports and elections. Each has underdogs and reigning favorites, rallying victories and crushing defeats, and for many their allegiance to a team or party is inextricably linked to their identity.…
Read more ›Standing out on Instagram Stories can be hard, especially if you're a brand. As a brand, you're forced to compete for attention among influencers and a follower's friends and family. What makes this even more difficult is that there is an expectation for brands on Instagram Stories to produce high quality and entertaining content on a regular basis. If your brand's content doesn't match up to that of a user's friends or influencers they follow, next time your IG Story pops up you can expect they will probably just swipe next or even worse, put you on mute. Fortunately for you, we at Delmondo keep a close eye on such things and have put together an incredible list of creative brand IG Stories to draw inspiration from. Now, in no particular order, here are 22 INSANELY creative IG Stories from brands.
Read more ›IBC is one of the streaming TV industry’s largest events of the year, bringing together Conviva customers from around the globe to network and learn about the latest in the streaming TV industry. As we close another IBC, it’s with…
Read more ›Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed. Using Instagram’s interactive tools and features is a neat way to get…
Read more ›Publishers spend significant resources on addressing video streaming quality issues, but with the technology we have available today, they simply shouldn’t have to. Conviva is excited to take the heavy-lifting away from technicians and engineers through the launch of the…
Read more ›In the world of Instagram Analytics, not all metrics are created equal. Some metrics are easy to comprehend, such as Reach and Impressions. And if your very savvy, you might also be looking at completion rate and reach rate. However,…
Read more ›During the final game of the World Cup, Conviva measured a massive 9.12 million peak concurrent plays (PCP), smashing previous records as more than 9M people tuned in at once to see Croatia take on France. Previously, the record for peak concurrency was…
Read more ›Instagram Stories has continued to grow in popularity with 400 million users consuming stories daily. These numbers indicate staggering growth compared to this time last year when Instagram reported 150 million daily users in July 2017. While these numbers indicate…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
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