Conviva Blog

Marketing

TikTok® Marketing: Tips and Tricks from Brand Experts

TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. Conviva’s Social Insights data certainly backs this up, as we’ve
Read more
Social

9 Instagram Stories Tricks to Get Better Engagement

Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed post. Using Instagram’s interactive tools and features is a fantastic way to…
Read more
Social

How to Harness the Power of User-Generated Content

User-generated content (UGC) puts fans first, especially in the world of sports and sports media. We often hear great stories about players, coaches, and cultures of teams or leagues, but as people increasingly want to be part of those stories—or create their own—it’s important to give representation to the fan. UGC helps put fans in front of…
Read more
Company

Team Conviva Spotlight: A Day in the Life of a Product Designer

In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more.  As a product designer, what’s your typical day like?  When I…
Read more
Social

Webinar | TikTok Marketing From Experiment to Strategy

Our recent 2021 TikTok Benchmarks and Strategy Guide for Brands showcased unequivocally that TikTok has become a significant focus for brands in the past year. Our research looked at over 900 individual brand accounts and saw accounts like Overtime, Guinness…
Read more