Conviva Blog

Social

What the Apple TV bundle means for creators

Did you hear the big announcement at the Apple event this month? No I’m not talking about the Apple Watch, I’m talking about the Apple TV bundle that’s supposed to come out in the fall adding a ton of new premium…
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Company

Net Neutrality: Will it make a difference?

You’ve surely heard the news—this week Net Neutrality cleared a major hurdle by gaining FCC approval. While there are still many unknowns in regards to the plan and how or when it will take effect, one thing is for sure:…
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Company

Smart Scaling of Unique-Based Metrics Using HyperLogLog

Here at Conviva, we empower top media publishers by providing them with rich real-time insights on their video streaming traffic. We compute different Quality of Experience (QoE) metrics like RebufferingRatio, AverageBitrate, VideoStartupTime and many more. A critical metric for our customers…
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Social

The Creator’s Dilemma

It’s no secret that there are more places for content creators to house their work than ever before. Now while YouTube has been the Goliath for video creators to get paid and build an audience, new changes are comings as…
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Advertising

Valentine’s Day for Video Lovers

This Valentines day we’ve found something to celebrate without spending money on roses or chocolates. Google is showing some love to their fans by giving a $6 credit to all Chromecast owners. This credit can go towards movies, music or apps.…
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Social

A Recap of Snapchat at the Super Bowl

The major social platforms were pretty loud this year for the Super Bowl. Facebook introduced their own real-time feed, Twitter dominated the backchannel discussions, and even Tumblr was front and center with NBC Sports launching their own Super Bowl Tumblr…
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Marketing

Super Bowl XLIX: NBC offers TVE for Free

It’s almost time for the big game this Sunday! And, for the first time ever, NBC will be live streaming the Super Bowl XLIX and halftime show (featuring Katy Perry and Lenny Kravitz) available on desktop and tablets for FREE.…
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