Conviva Blog

Social

I Want My Snapchat TV

Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly…
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Marketing

It’s All About The Benjamins

For the longest time, talk of OTT has concentrated on the development of elegant technology, and sudden access to a cornucopia of quality content. Over the last few weeks, though, the cash-money potential of these services has taken center-stage. At…
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Social

Why Marketers Plan to Increase Ad Spending on Snapchat

This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them. All this attention means that…
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Marketing

Is Netflix Really Just Uber with Movies?

As Netflix barrels full-speed ahead in its quest for global binge-watching domination, it’s time to take a breath and ask: what on earth is it that they have that everyone else doesn’t? It’s not original content, although they certainly have…
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Social

The Importance of Quality Content on Snapchat

For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage.  If you didn’t like what was on TV, or an…
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Marketing

What’s Old Is New Again

In case you missed it, 24 is coming back, albeit without Kiefer Sutherland. The announcement comes as viewers are working their way through the re-booted Heroes Reborn, eagerly (?) awaiting the return of Mulder and Scully in The X-Files, prepping…
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Marketing

The Line Between TV & OTT Is Blurring

Mark Pedowitz, President of the CW, caused a bit of a stir this week by declaring ambivalence to when and where consumers watch his shows: “I just want the consumer and the audience to feel that they can find the…
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QoE

What Does 2016 Hold for Streaming Viewers?

If 2015 was the year that OTT became A Thing, then 2016 is the year of growth. As I write this, the Skinny Bundle universe is expanding, as companies like Quickplay enter the fray, and the whole industry awaits with…
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