Conviva Blog

Marketing

The Line Between TV & OTT Is Blurring

Mark Pedowitz, President of the CW, caused a bit of a stir this week by declaring ambivalence to when and where consumers watch his shows: “I just want the consumer and the audience to feel that they can find the…
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QoE

What Does 2016 Hold for Streaming Viewers?

If 2015 was the year that OTT became A Thing, then 2016 is the year of growth. As I write this, the Skinny Bundle universe is expanding, as companies like Quickplay enter the fray, and the whole industry awaits with…
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Marketing

2016: Go Big or Go Home

As we get to the end of the year, we can confidently say that 2015 was the year streaming TV became a real player. Between the watershed announcement of HBO Now (closely followed by Showtime, CBS Go, and a slew…
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Company

Developers Need a Place to Meet, Code and Share!

I’d like to share why our developer community is so important and key to our business. It’s been a busy few months for the ecosystem team. Over the summer, Olivier Wellmann joined us to lead the Ecosystem expansion initiative. The…
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Marketing

Where Are the numbers?

Do you watch The Leftovers? If you do, you appear to be part of a select group: live + same day measurements for the sophomore show reveal an average of just 640,000 viewers. Yet it is a sophisticated, beautiful show,…
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