Conviva Blog

Marketing

2016: Go Big or Go Home

As we get to the end of the year, we can confidently say that 2015 was the year streaming TV became a real player. Between the watershed announcement of HBO Now (closely followed by Showtime, CBS Go, and a slew…
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Company

Developers Need a Place to Meet, Code and Share!

I’d like to share why our developer community is so important and key to our business. It’s been a busy few months for the ecosystem team. Over the summer, Olivier Wellmann joined us to lead the Ecosystem expansion initiative. The…
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Marketing

Where Are the numbers?

Do you watch The Leftovers? If you do, you appear to be part of a select group: live + same day measurements for the sophomore show reveal an average of just 640,000 viewers. Yet it is a sophisticated, beautiful show,…
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Marketing

Consumers Love the Big Screen

A piece caught our eye this week: FierceCable reported on a Nielsen release, revealing that 27% of Roku viewing happens with multiple viewers. This is meaningful: as Nielsen themselves noted, the market has generally been assuming that viewers who watch…
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