Conviva Blog

Marketing

Consumers Love the Big Screen

A piece caught our eye this week: FierceCable reported on a Nielsen release, revealing that 27% of Roku viewing happens with multiple viewers. This is meaningful: as Nielsen themselves noted, the market has generally been assuming that viewers who watch…
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Marketing

We’re All In This Together

TV(R)evolution this week led with an article titled Why Cord-Cutting Has Ceased To Be A Threat. Wait, what? Well, actually, it makes a pile of sense: the MVPD’s are joining hands with the streamers, and building a new ecosystem that…
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Marketing

Netflix in Studios’ Sights and Other Brewing Battles

It’s no secret that Netflix has built a dominant OTT business by replaying other companies’ content. As of this week, it’s also no secret that studios are strongly reconsidering their business relationship with the Silicon Valley juggernaut. James Murdoch of…
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QoE

Sports Has No Quit In It – Does TV?

For those who don’t follow football (or American Football, if you prefer), the big news you may have missed this last week was the streaming of a regular season NFL game by Yahoo! A real first, it may very well…
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Marketing

Measure Twice, Cut Once?

We live, as they say, in interesting times. comScore merging with Rentrak was momentous, as the previously unassailable lead of Nielsen in TV measurement finally took a real hit. The merger focused the industry on the next great need for…
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Marketing

Is The Cold War for OTT Viewers Heating Up?

In a week that saw Amazon de-list Apple TV and Chromecast from its store, we may be seeing the start of the first real battle for mainstream-sized viewers. It’s not just hardware sellers, either: Verizon launched its go90 app in…
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Company

If There’s No Story To Tell, It’s Just Numbers

That quote came from one of our colleagues, and it really was emblematic of the week in OTT. All the sacred cows (including James Dolan, to the disappointment of industry watchers everywhere) came under attack, as an ocean of data…
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