Conviva Blog

Marketing

2015: Jumping on the OTT Bandwagon

We’re just a quarter of the way into 2015, and we’re seeing big signs that more content companies will be offering their content directly to consumers, either as a standalone service or in a broader OTT bundle. Providers are jumping…
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Marketing

OTT TV Crosses The Chasm with HBO Now

The recent announcement of HBO Now – a direct-to-consumer offering that removes the requirement to sign up for a cable or satellite (MSO) subscription – represents a significant movement in the development of Internet-delivered TV. HBO, one of the biggest…
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Social

What the Apple TV bundle means for creators

Did you hear the big announcement at the Apple event this month? No I’m not talking about the Apple Watch, I’m talking about the Apple TV bundle that’s supposed to come out in the fall adding a ton of new premium…
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Company

Net Neutrality: Will it make a difference?

You’ve surely heard the news—this week Net Neutrality cleared a major hurdle by gaining FCC approval. While there are still many unknowns in regards to the plan and how or when it will take effect, one thing is for sure:…
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Company

Smart Scaling of Unique-Based Metrics Using HyperLogLog

Here at Conviva, we empower top media publishers by providing them with rich real-time insights on their video streaming traffic. We compute different Quality of Experience (QoE) metrics like RebufferingRatio, AverageBitrate, VideoStartupTime and many more. A critical metric for our customers…
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