Conviva Blog

QoE

Surge in Mobile Viewing Raises the Bar

Viewers are consuming more streaming entertainment on mobile devices, and nowhere is that more evident than in the home. Adobe’s latest Video Benchmark Report says mobile viewing will surpass PC by Q4 2016. Indeed, the report notes that much of the…
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Social

The Five Events Sparking The Creators Revolution

A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…
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QoE

The Week That Was…And Wasn’t

From the disagreements between ESPN and Verizon, to the left-at-the-altar marriage between Comcast and Time Warner Cable, it was a huge week in OTT. Verizon created a flurry of interest in its new, mobile-only sports offering, for which it had apparently…
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Marketing

Live Sports Go Over-The-Top

Live sporting events—broadcast on traditional TV and other screens—had previously been the anchor that kept viewers paying for their cable packages.  But that’s now all changing with new OTT packages. Providers invariably need content from ESPN, the leading multinational, multimedia…
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Social

How Brands Can Reach Mass Audiences on Snapchat

Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
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Social

Creators are the Ultimate Content Marketers

I was listening to a recent episode of the This Old Marketing Podcast where they discussed a recent guest post on PRNewser, titled “Content marketing is NOT about Content,” by Bryan Del Monte, founder of Clickafy Media Group.  In the…
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