Conviva Blog

Marketing

Live Sports Go Over-The-Top

Live sporting events—broadcast on traditional TV and other screens—had previously been the anchor that kept viewers paying for their cable packages.  But that’s now all changing with new OTT packages. Providers invariably need content from ESPN, the leading multinational, multimedia…
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Social

How Brands Can Reach Mass Audiences on Snapchat

Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
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Social

Creators are the Ultimate Content Marketers

I was listening to a recent episode of the This Old Marketing Podcast where they discussed a recent guest post on PRNewser, titled “Content marketing is NOT about Content,” by Bryan Del Monte, founder of Clickafy Media Group.  In the…
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Marketing

2015: Jumping on the OTT Bandwagon

We’re just a quarter of the way into 2015, and we’re seeing big signs that more content companies will be offering their content directly to consumers, either as a standalone service or in a broader OTT bundle. Providers are jumping…
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Marketing

OTT TV Crosses The Chasm with HBO Now

The recent announcement of HBO Now – a direct-to-consumer offering that removes the requirement to sign up for a cable or satellite (MSO) subscription – represents a significant movement in the development of Internet-delivered TV. HBO, one of the biggest…
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