Conviva Blog

Marketing

Optimize Your Streaming Business by Democratizing Data

Making key data sets more immediately available across teams can benefit any organization looking to expedite and optimize their systems. In turn, it will allow companies to utilize their BI resources more efficiently, accelerate action on various teams, and foster a culture of insights-driven decision-making.
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Social

How to Establish a Social Media Analytics Strategy

We are at an incredible moment in social media’s evolution where we have access to an endless stream of data. That data is incredibly valuable—and it’s the key to building a winning strategy on social. Learn more about how to set the right goals and leverage the right data.
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Marketing

Building a Sustainable Streaming Business With Data

Getting viewers to tune in and stay on your platform requires attention to new data points and analysis. There are three key areas publishers should continue to evaluate, and having the right data to measure each them is essential. 
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Marketing

Measuring Household Reach to Understand Password Sharing

The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption. 
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