Conviva Blog

Marketing

Measuring Household Reach to Understand Password Sharing

The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption. 
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Marketing

Are Your Video Archives Earning Their Keep?

Streaming publishers are often focused on creating the next big thing to lure viewers to their services. But what about the content you already have in your archives? How do you leverage this vintage content so it can add value to your bottom lines? 
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Social

5 Reasons Why You Should Use Social Video in 2022

Social media’s massive shift toward video content is undeniable. The explosion of TikTok, Twitch, and Instagram TV demonstrated that the future of social is video. In 2022, brands that effectively use video as the driving force behind their brand accounts will engage better with their audience on social media.
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Social

Top Social Media Trends for 2022

The social media landscape will always adapt and change as quickly as the world around us. So, while it’s impossible to predict exactly what 2022 will bring, we spoke with some experts about what they think the top social media trends of 2022 will be.
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QoE

Piecing Together the Problem of Device Fragmentation

Streaming continues to reign supreme for viewers, and operators are navigating the delivery of content on a seemingly endless array of devices. Add to that the associated platforms, operating systems, and updates, and it’s no wonder device fragmentation has become a major issue for streaming services. Explore what device fragmentation looks like, common challenges impacting streaming providers, and best practices for getting it under control.
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