Conviva was honored to share our compelling new study, The Secret Life of Streamers, Part II, at events in the UK and Denmark this month, alongside nScreenMedia’s Colin Dixon. Since the first Secret Life of Streamers study in 2016, the premium…
Read more ›This post was originally published on TVREV. Visit TVREV.com for more original articles on the explosive growth in the TV space. For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling…
Read more ›Playoff season is in full swing and it’s the perfect opportunity for brands to capitalize on the increased excitement around basketball. With NBA viewership on the rise, and NBA social numbers outpacing that of other professional leagues, as Spring turns to…
Read more ›H1Z1 kicks off era of battle royale esports events with Las Vegas tournament The H1Z1 Pro League will see its first professional battle royale esports league tournament starting on April 21 at a new venue in Las Vegas. Facebook will…
Read more ›That’s a wrap on another stellar NAB for Conviva! We had a great week in Las Vegas as our C-suite and sales team welcomed top customers, prospects, ecosystem partners, press, and analysts to Conviva’s Salon Suite at the Wynn. 3…
Read more ›Conviva partnered with Colin Dixon, Founder and Chief Analyst of nScreenMedia to create a first-of-its-kind research study exploring consumer behavior at the intersection of content, devices, location, and quality for video over the internet. The result was a research paper…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins Sports Business Radio to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize…
Read more ›Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And with 2017 was the first time that digital ad spending collectively…
Read more ›Today we’re very excited to launch our Automated Content Tag Rules in Beta to select Enterprise customers. Users can now create automated rules across all the accounts in their agency, and create automated campaign or tag reports from these Content Tags, providing…
Read more ›This week Delmondo competed against other startups and was named the winner of the 2018 Digital Entertainment World Startup Competition! With the growth of new, younger viewing audiences, the decline of TV advertising dollars, and the transformation of all media…
Read more ›Conviva was excited to welcome top customers, prospects, and partners to the official launch party for Conviva Madrid this month. In addition to networking over tapas and drinks, attendees were treated to a deep-dive analysis of European OTT viewing, expanding…
Read more ›Last night we shared a snapshot of the largest Facebook Live Streams from yesterday’s State of the Union address. Donald Trump’s Facebook Page was the most-viewed, with ABC News leading media organizations. The average of all streams was 192,520 3-second views. (View counts were calculated as soon as the…
Read more ›Another CES is in the books for Conviva and what a major week it was for us and the OTT community at CES! As Digiday reports, over-the-top streaming video took center stage at CES as “OTT is now just another…
Read more ›Last week Mark Zuckerberg announced a change to the Facebook Newsfeed Algorithm that has been sparking a frenzy of discussion. In his post, and their subsequent blog post, they described the update: Today we use signals like how many people…
Read more ›< VIEW FULL INFOGRAPHIC HERE > PART I: The State of the OTT Market Conviva, the leading provider of measurement and analytics services for 7 out of the top 10 US SVOD publishers (as noted by Parks & Associates), has…
Read more ›As we embark on the new year, it is the time for reflection on the year past and anticipation for the year to come. With the dedication of our employees, the continued relationships with the industry’s top OTT publishers, and…
Read more ›In hearing the discussions from today’s NBCU State of the Industry Forum recently it’s pretty clear that “Legacy TV” needs to be dead as a term, and be replaced with Premium vs. Non-Premium (UGC aka the bad stuff) Video and…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva It is becoming increasingly apparent that cognitive systems are creating a new type of partnership between humans and technology. There are matters that humans excel at such as common sense, morals,…
Read more ›This year’s International Broadcast Equipment Exhibition (Inter BEE) just wound up in Chiba, Japan. It featured over a thousand exhibitors and 40,000 attendees with dozens of sessions on every conceivable topic from sports broadcasting to virtual reality and everything in…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva Advertising was once more art than science. The successful ad man was both magician, and storyteller, reading the pulse of the buying public, like a ship’s captain reading the wind. There…
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