Conviva Blog

QoE

OTT 101: Your Guide to Streaming Metrics that Matter

Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
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Social

Social Insights Leaderboard: Fitness

From fit-fluencers to gyms to home workout services, the fitness industry has gone through a transformation in the past year as gyms were shuttered and services forced wholly online. Couple that with the rise of at–home streaming workout programs like Peloton and Beachbody, and it’s clear to see the industry is in the midst…
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QoE

OTT 101: The History and Future of OTT Streaming

For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
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Blog

How the 2020 Live Sports Shutdown Altered the Streaming Industry

When live sports disappeared for the better part of the year, it meant the streaming industry had to pivot, innovate, and maybe most importantly—experiment. Ultimately, many of the changes were successful. Here are 10 trends we saw emerge last year that are likely to continue.  …
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Company

Fortune Names Conviva One of the Best Places to Work in Technology

I want to celebrate Conviva’s ability to persevere and come out of a tough year even stronger. I’m particularly proud of our achievement in joining the ranks of Fortune’s Best Workplaces in Technology. We are passionate about putting our people first, even in challenging times, and this recognition proves that. To…
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Advertising

Deepen the Understanding of your Audience: Privacy-safe Segmentation

In our previous blog, Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge, one of the challenges we examined was: Establishing privacy-safe segmentation. But what does this really mean and how are identity and segmentation evolving?  First, let’s look at why segmentation is getting…
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