Conviva Blog

Marketing

Fans on Social Media are Sweet on the Sweet 16

As we await the frenzied end to this year’s March Madness, which saw more than few nail-biters and all the drama of heartbreak and jubilation, many fans are taking to social media to follow and support their favorite—or new favorite—teams.   Engagements by the…
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Marketing

March Madness Getting Sweet on Social

March Madness Getting Sweet on Social The Sweet 16 is set and the remaining teams are gearing up for the rest of the Big Dance. But the players aren’t the only ones getting ready. The team’s social media managers are…
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Marketing

Sports in the Time of COVID

2020 marked unprecedented changes and adaptions in everyday life, especially for sports teams and sports fans. As whole seasons were shortened or suspended, in-person attendance paused, and teams left to wonder what happens next, sports industries all over the world…
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Advertising

Why Ad Experience Matters – And What You Can Do About It

In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
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