What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
Read more ›Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins Sports Business Radio to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize…
Read more ›Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And with 2017 was the first time that digital ad spending collectively…
Read more ›Today we’re very excited to launch our Automated Content Tag Rules in Beta to select Enterprise customers. Users can now create automated rules across all the accounts in their agency, and create automated campaign or tag reports from these Content Tags, providing…
Read more ›This week Delmondo competed against other startups and was named the winner of the 2018 Digital Entertainment World Startup Competition! With the growth of new, younger viewing audiences, the decline of TV advertising dollars, and the transformation of all media…
Read more ›Conviva was excited to welcome top customers, prospects, and partners to the official launch party for Conviva Madrid this month. In addition to networking over tapas and drinks, attendees were treated to a deep-dive analysis of European OTT viewing, expanding…
Read more ›Last night we shared a snapshot of the largest Facebook Live Streams from yesterday’s State of the Union address. Donald Trump’s Facebook Page was the most-viewed, with ABC News leading media organizations. The average of all streams was 192,520 3-second views. (View counts were calculated as soon as the…
Read more ›Another CES is in the books for Conviva and what a major week it was for us and the OTT community at CES! As Digiday reports, over-the-top streaming video took center stage at CES as “OTT is now just another…
Read more ›Last week Mark Zuckerberg announced a change to the Facebook Newsfeed Algorithm that has been sparking a frenzy of discussion. In his post, and their subsequent blog post, they described the update: Today we use signals like how many people…
Read more ›< VIEW FULL INFOGRAPHIC HERE > PART I: The State of the OTT Market Conviva, the leading provider of measurement and analytics services for 7 out of the top 10 US SVOD publishers (as noted by Parks & Associates), has…
Read more ›As we embark on the new year, it is the time for reflection on the year past and anticipation for the year to come. With the dedication of our employees, the continued relationships with the industry’s top OTT publishers, and…
Read more ›In hearing the discussions from today’s NBCU State of the Industry Forum recently it’s pretty clear that “Legacy TV” needs to be dead as a term, and be replaced with Premium vs. Non-Premium (UGC aka the bad stuff) Video and…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva It is becoming increasingly apparent that cognitive systems are creating a new type of partnership between humans and technology. There are matters that humans excel at such as common sense, morals,…
Read more ›This year’s International Broadcast Equipment Exhibition (Inter BEE) just wound up in Chiba, Japan. It featured over a thousand exhibitors and 40,000 attendees with dozens of sessions on every conceivable topic from sports broadcasting to virtual reality and everything in…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva Advertising was once more art than science. The successful ad man was both magician, and storyteller, reading the pulse of the buying public, like a ship’s captain reading the wind. There…
Read more ›Written by Olivier Wellmann, VP of Product at Conviva Recently, Rick Tywoniak, Cisco’s Sr Director of DevNet, as well as Kate Grochowski, Editor at developerprogram.com, and Olivier Wellman, VP Product at Conviva, joined an online seminar to discuss how to…
Read more ›Given Instagram stories’ quick adoption by more than 250 million daily users, recent Facebook ad integration and hints that an option to share stories directly to Facebook is on the horizon, it’s no wonder that brands and influencers are actively…
Read more ›Another IBC is in the books for Conviva and what a major week it was for us! We kicked it all off with the launch of Video AI Alerts and our press release showing how HBO uses and benefits from…
Read more ›Instagram Stories are hot. Riding close on the coat tails of Snapchat’s stories success last year, brands, creators and just ordinary people are creating and watching content on Instagram Stories in droves. According to the company they had 250 million daily…
Read more ›Conviva was the first company to measure and provide analytics for the streaming video playback experience, or quality of experience (QoE), at scale for global OTT publishers. We have been doing this now for over ten years and were one…
Read more ›TV-Scale Peak Concurrent Plays By Ed Haslam, CMO, Conviva One of the many issues that makes delivering video over the internet difficult is both predicting and then accommodating the maximum number of people who might connect and watch the stream…
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