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IAB Tech Lab Preview: Challenges in Measurement on Connected TV Devices

On June 9, IAB is hosting a virtual event on Connected TV (CTV) and video advertising that will cover everything from privacy, brand safety, and ad fraud to delivery, sales, measurement, and interactivity in CTV advertising. Our very own CMO,…

Team Conviva Spotlight: A Day in the Life of a Product Designer

In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more. As a product designer, what’s your typical day like? When I…

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cookielawinfo-checkbox-advertisement	persistent	1 year	This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given their consent to the usage of cookies under the category 'Advertisement'.
cookielawinfo-checkbox-analytics	persistent	1 year	This cookie keep tracks of which cookies you have approved.
cookielawinfo-checkbox-marketing	persistent	1 year	This cookie keep tracks of which cookies you have approved.
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cookielawinfo-checkbox-non-necessary	persistent	1 year	This cookie keep tracks of which cookies you have approved.
cookielawinfo-checkbox-performance	persistent	1 year	This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category 'Performance'.
cookielawinfo-checkbox-preferences	persistent	1 year	This cookie keep tracks of which cookies you have approved.
csrftoken	persistent	11 months	This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
JSESSIONID	1	1 year	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
viewed_cookie_policy	persistent	1 hour	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Type	Duration	Description
BIGipServerab44web-nginx-app_https	1	1 year	Marketo
ig_did	1	9 years	Instagram
MONITOR_WEB_ID	persistent	2 months	Tiktok
s_v_web_id	persistent	1 year	Cookie used by TikTok
tt_csrf_token	persistent	1 year	Tiktok
tt_webid	1	1 year	Tiktok
u	persistent	2 months

Cookie	Type	Duration	Description
__d_mkto	persistent	30 minutes	This cookie is used to track engagement and conversion and to make content more engaging to users.
__utma	persistent	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	persistent	30 minutes	This cookie is set by Google Analytics and is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	persistent	1 year	The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt_~1	persistent	10 minutes	This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites.
__utmt_~3	persistent	10 minutes	This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites.
__utmv	persistent	2 years	This cookie is set by Google Analytics. The cookie is used to store visitor-level custom variable data and is updated every time data is sent to Google Analytics.
__utmz	persistent	6 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
_ga	persistent	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_gtag_UA_38467132_1	persistent	1 minute	This cookie is set by Google and is used to distinguish users.
_gat_UA-nnnnnnn-nn	persistent	1 minute	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid	persistent	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_uv_id	persistent	2 years	LinkedIn: Collects data on the user's visits to the website, such as which pages have been read.
bscookie	1	2 years	Used by the social networking service, LinkedIn, for tracking the use of embedded services.
CONSENT	persistent	16 years 4 months 18 days	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
DriftPlaybook	persistent	1 year	Drift.com
driftt_sid	persistent	30 minutes	This is the session identifier token. It is used to tie the visitor on your website with a current website session within the Drift system. This is enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience.
GPS	persistent	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
li_gc	persistent	2 years	LinkedIn
li_sugr	persistent	2 months	This cookie is set by LinkedIn.com
lidc	persistent	1 day	This cookie is set by LinkedIn and used for routing.
pardot	persistent	past	The cookie is set when the visitor is logged in as a Pardot user.
R6kq3TV7	persistent	9 hours	Used by the social media platform TikTok for tracking the use of embedded services.
tt_webid_v2	1	1 year	Used to track user’s interaction with embedded content.
ttwid	persistent	1 year	Used by TikTok to store if the user has seen embedded content.
vuid	Third Party	2 Years	These cookies are used by the Vimeo video player on websites.
YSC	1	1 year	This cookie is set by Youtube and is used to track the views of embedded videos.

Cookie	Type	Duration	Description
_fbp	persistent	2 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_gcl_au	persistent	2 months	Google AdSense
fr	1	2 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1	2 years	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
lissc	persistent	1 year	Targeting/advertising cookie hosted by LinkedIn.
personalization_id	persistent	2 years	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
UserMatchHistory	persistent	1 month	This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences.
VISITOR_INFO1_LIVE	1	5 months	This cookie is set by Youtube and used to track the information of the embedded YouTube videos on a website.

Cookie	Type	Duration	Description
lang	persistent	1 year	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time the user visits the website.
language	persistent	1 year	This cookie is used to store the language preference of the user.
UIDR	persistent	1 year	This cookie is set bu scorecardresearch.com. The cookie is used to tracks the users activity across the internet on the browser such as visit timestamp, IP address, and most recently visited webpages. and may the data send to 3rd party for analysis and reporting to help their clients better understand user preferences.

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