Conviva Blog

Advertising

Solve Today’s Ad Tech Challenges to Thrive Tomorrow

A recent surge in free ad-supported TV and other advertising-based streaming services has left marketers scrambling to capture the eyes of viewers whose attention is more divided than ever. Learn how to solve current ad tech problems and elevate the viewer experience while boosting revenue. 
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Advertising

The Future of Streaming Audience Intelligence

Having insights into inventory performance across different audiences is the best way to recommend packages of inventory. Through Conviva’s integration of Experian data with our industry-leading data set of deduplicated, census-level ad and content exposure sales teams can get more insights than ever before.
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Marketing

Data and Decision-making: How the Numbers can Help Content Makers

Over the past few years, data has become an integral part of planning, creating, executing, and reviewing content. Many companies have had analytics teams for years, but more recently, these teams are handing over analytics tools to content makers to make decisions based on insights.  
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Marketing

Why Content Discovery in OTT Matters

With the over-the-top (OTT) streaming market going strong and the relationship between content consumers and services constantly evolving, it’s more important than ever to be aware of how your subscribers find your streaming content.
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