Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day…
Read more ›Written by Ed Haslam The last few days have been a flurry of activities for Conviva as we made yet another pilgrimage to Amsterdam for IBC, the premier global destination for the electronic media and entertainment industry. From the exclusive…
Read more ›Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend…
Read more ›Written by Ed Haslam Last night was a huge day in the world of “sports.” In addition to a couple of Game of Thrones families going to war in what has been labeled the bastard bowl, two of the NBA’s…
Read more ›As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up…
Read more ›Written by Zhong Liu Mike Fan Last night, after a long day of work, I came back home, looked at my beautiful 4K TV, looked for the remote control, looked at the brand new AppleTV, looked at the remote control,…
Read more ›Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content. Roker Media, their talent and…
Read more ›Shhh, don’t tell Charlie Sheen we stole his phrase, but Conviva did some big #Winning tonight, bringing home the TV Connect Award for Best OTT TV Service. For those of you not familiar with the TV Connect Awards: The TV…
Read more ›Written by Zhong Liu Mike Fan When I was a kid, I promised myself that one day I’d buy every game and game console available. What I didn’t realize was buying them was the easiest part. The hard part was…
Read more ›Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live…
Read more ›One of the hallmarks of a new market that has staying power is the appearance of dozens of competitors. But the clearest sign that that new market is well and truly established is the beginning of the process where initial…
Read more ›CBS had plenty to smile about in the aftermath of the Super Bowl: not only did millions watch (3.96 million uniques, apparently), but viewers seem to have reconciled themselves to the inevitable latency that comes from the need to re-package…
Read more ›Since the first painting was daubed on a caveman’s bedroom wall, humans have sought to communicate visually. TV may seem to owe little to those rudimentary sketches (even if Hollywood suggests they presaged the arrival of extra-terrestrial life); but they…
Read more ›Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly…
Read more ›For the longest time, talk of OTT has concentrated on the development of elegant technology, and sudden access to a cornucopia of quality content. Over the last few weeks, though, the cash-money potential of these services has taken center-stage. At…
Read more ›This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them. All this attention means that…
Read more ›As Netflix barrels full-speed ahead in its quest for global binge-watching domination, it’s time to take a breath and ask: what on earth is it that they have that everyone else doesn’t? It’s not original content, although they certainly have…
Read more ›For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage. If you didn’t like what was on TV, or an…
Read more ›In case you missed it, 24 is coming back, albeit without Kiefer Sutherland. The announcement comes as viewers are working their way through the re-booted Heroes Reborn, eagerly (?) awaiting the return of Mulder and Scully in The X-Files, prepping…
Read more ›Mark Pedowitz, President of the CW, caused a bit of a stir this week by declaring ambivalence to when and where consumers watch his shows: “I just want the consumer and the audience to feel that they can find the…
Read more ›
