Conviva Blog

Social

7 Ways to Combine Organic and Paid Social Media Strategy

You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
Read more
Social

How to Succeed on Snapchat Spotlight

While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok experience. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app…
Read more
Social

How Do You Choose a Third-Party Social Analytics Platform?

Why do you need a third-party social analytics platform? The first question in any software buying journey is: why? There are three main benefits to using a cross-platform social analytics solution: It saves you time. With today’s tools, no one should…
Read more
QoE

Monitor Smarter with Real-Time Dashboards

Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
Read more
Social

There is a New King of Twitter

In the past 30 days Joe Biden had his best month ever on Twitter in terms of engagements per post, engagements per video, and audience growth, according to Conviva, the leader in global streaming media intelligence. A look at the…
Read more
Social

Debating Social News

The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
Read more