As Netflix barrels full-speed ahead in its quest for global binge-watching domination, it’s time to take a breath and ask: what on earth is it that they have that everyone else doesn’t? It’s not original content, although they certainly have…
Read more ›For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage. If you didn’t like what was on TV, or an…
Read more ›In case you missed it, 24 is coming back, albeit without Kiefer Sutherland. The announcement comes as viewers are working their way through the re-booted Heroes Reborn, eagerly (?) awaiting the return of Mulder and Scully in The X-Files, prepping…
Read more ›Mark Pedowitz, President of the CW, caused a bit of a stir this week by declaring ambivalence to when and where consumers watch his shows: “I just want the consumer and the audience to feel that they can find the…
Read more ›If 2015 was the year that OTT became A Thing, then 2016 is the year of growth. As I write this, the Skinny Bundle universe is expanding, as companies like Quickplay enter the fray, and the whole industry awaits with…
Read more ›HBO Jan. 6 announced an expanded relationship with video analytics and optimization company Conviva to include its upstart subscription streaming service, HBO Now.
Read more ›In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like…
Read more ›As we get to the end of the year, we can confidently say that 2015 was the year streaming TV became a real player. Between the watershed announcement of HBO Now (closely followed by Showtime, CBS Go, and a slew…
Read more ›I’d like to share why our developer community is so important and key to our business. It’s been a busy few months for the ecosystem team. Over the summer, Olivier Wellmann joined us to lead the Ecosystem expansion initiative. The…
Read more ›You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 8 billion views (with a b). Let that sink…
Read more ›Do you watch The Leftovers? If you do, you appear to be part of a select group: live + same day measurements for the sophomore show reveal an average of just 640,000 viewers. Yet it is a sophisticated, beautiful show,…
Read more ›Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently. Branded…
Read more ›A piece caught our eye this week: FierceCable reported on a Nielsen release, revealing that 27% of Roku viewing happens with multiple viewers. This is meaningful: as Nielsen themselves noted, the market has generally been assuming that viewers who watch…
Read more ›TV(R)evolution this week led with an article titled Why Cord-Cutting Has Ceased To Be A Threat. Wait, what? Well, actually, it makes a pile of sense: the MVPD’s are joining hands with the streamers, and building a new ecosystem that…
Read more ›It’s no secret that Netflix has built a dominant OTT business by replaying other companies’ content. As of this week, it’s also no secret that studios are strongly reconsidering their business relationship with the Silicon Valley juggernaut. James Murdoch of…
Read more ›For those who don’t follow football (or American Football, if you prefer), the big news you may have missed this last week was the streaming of a regular season NFL game by Yahoo! A real first, it may very well…
Read more ›We live, as they say, in interesting times. comScore merging with Rentrak was momentous, as the previously unassailable lead of Nielsen in TV measurement finally took a real hit. The merger focused the industry on the next great need for…
Read more ›In a week that saw Amazon de-list Apple TV and Chromecast from its store, we may be seeing the start of the first real battle for mainstream-sized viewers. It’s not just hardware sellers, either: Verizon launched its go90 app in…
Read more ›That quote came from one of our colleagues, and it really was emblematic of the week in OTT. All the sacred cows (including James Dolan, to the disappointment of industry watchers everywhere) came under attack, as an ocean of data…
Read more ›Big week for the industry, as Cablevision got snapped up by Altice, the BBC announced plans to launch a new service in the US, and Sky Italia got into the game with a €19.99/month subscription service for OTT football. It…
Read more ›With the recent announcement that Conviva joined the Streaming Video Alliance (SVA), we had the opportunity to participate in the forum’s quarterly meeting at the new Charter Technology and Engineering Center (CTEC), along with stalwarts in the video industry including content providers such as…
Read more ›
