Conviva Blog

Social

7 Ways to Combine Organic and Paid Social Media Strategy

You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
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Social

How to Succeed on Snapchat Spotlight

While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok® experience. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app…
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Social

How Do You Choose a Third-Party Social Analytics Platform?

Why do you need a third-party social analytics platform? The first question in any software buying journey is: why? There are three main benefits to using a cross-platform social analytics solution: It saves you time. With today’s tools, no one should…
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QoE

Monitor Smarter with Real-Time Dashboards

Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
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