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Company

Team Conviva Spotlight: Day in the Life of a Data Scientist

In our ongoing blog series spotlighting the variety of people and roles at Conviva, Guangbin Li shares what it’s like being a data scientist, why he chose Conviva, and more.

Marketing

Win Back Gen Z with OTT

Gen Z is often considered an elusive demographic. In a world of infinite content available on a seemingly endless number of platforms, it can be challenging to reach this generation that grew up in the era of social video. Learn how marketers can tap into this influential younger market segment.

Marketing

Netflix and Squid Game: Using Viewership Data to Win the War on Engagement

Netflix revealed some insights around Squid Game that we can all learn from on how they make data-driven decisions with robust viewership data. So how can you be like Netflix and use viewership and engagement data to deliver amazing content experiences?

QoE

Business Benefits Enabled by Conviva

In a previous blog, we explained the cost savings that organizations experience with Conviva, according to the Forrester: Cost Savings and Business Benefits Enabled by Conviva report and now we’ll focus on the business benefits that were uncovered.

QoE

Case Study: Doubtnut Aces EduTech Video with Conviva

Doubtnut teamed up with Conviva to illuminate blind spots and safeguard students’ offline video learning. Doubtnut implemented Conviva Experience Insights for real-time quality of experience (QoE) monitoring and Viewer Insights to granularly slice and dice learning assets and troubleshoot problematic clips.

Advertising

The Future of Audience and Identity in Streaming Advertising

While technically complex, the popularity of streaming presents a great opportunity to rethink advertising, specifically audience and identity, by focusing on accuracy, interoperability, and experience.

QoE

Cost Savings with Conviva

Companies that use Conviva to deliver better video experiences also realized reduced capital expenses, reduced CDN costs, reduced call center operation costs, and reduced cost of reporting among business units.

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