Conviva Blog

Advertising

Case Study: Co-viewing

Every publisher wants to monetize viewers across all their platforms, including streaming, in a clear, consistent way. For this reason, good exposure data to feed into a co-viewing algorithm is important to the publisher so that they can sell against the full set of viewers that they reach.
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QoE

Case Study: National Broadcaster

The publisher was looking to increase their reach and presence globally by expanding offerings for both live and VOD content. In order to do this, they needed to better understand their global streaming business, including content delivery and consumption, requiring visibility into a comprehensive set of metrics to improve their infrastructure.
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Marketing

Transform your Customer Care Experience with Conviva + Salesforce

Customer experience reigns supreme As the streaming industry becomes more competitive, delivering exceptional customer care experiences remains a key area of differentiation for businesses to drive customer loyalty and combat churn. 81% of companies compete based on customer experience. The…
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QoE

Engineering Challenge: Integrating with a Billion Sensors

A billion sensor points. The number alone is remarkable, but when you consider that each sensor is continuously collecting and processing data, including content and ad metrics, from any device that can play video, that number becomes downright astonishing.
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Social

How to Turn Your Social Data into Dollars for Sport

Whether you’re a media company or a sports organization, you should be using data across all facets of your business to increase revenue—from the content side all the way down to your accounting and HR practices. In our webinar Monetizing Sports Consumption: Using Data…
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