The main challenge in revolutionizing video streaming technology is devising a way to measure every second of every kind of content—live, short- and long-form, and social—across every type of device. Learn how it's being solved.
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Conviva Blog
Audience Measurement Solutions for Advertising: 7 Questions to Ask
An audience measurement solution is an actionable data set that supports publishers in targeting audiences, quantifying campaign performance, and evaluating the success of ad campaigns. Here are seven important questions to ask as you evaluate options to solve for audience measurement in streaming.
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Case Study: Integrated Media Company
Learn how this integrated media organization used Conviva's unique combination of consulting, retention analysis, industry benchmarking, and performance reports to grow revenue and reduce churn.
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Team Conviva Spotlight: Day in the Life of a Data Scientist
In our ongoing blog series spotlighting the variety of people and roles at Conviva, Guangbin Li shares what it’s like being a data scientist, why he chose Conviva, and more.
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Win Back Gen Z with OTT
Gen Z is often considered an elusive demographic. In a world of infinite content available on a seemingly endless number of platforms, it can be challenging to reach this generation that grew up in the era of social video. Learn how marketers can tap into this influential younger market segment.
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Netflix and Squid Game: Using Viewership Data to Win the War on Engagement
Netflix revealed some insights around Squid Game that we can all learn from on how they make data-driven decisions with robust viewership data. So how can you be like Netflix and use viewership and engagement data to deliver amazing content experiences?
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Business Benefits Enabled by Conviva
In a previous blog, we explained the cost savings that organizations experience with Conviva, according to the Forrester: Cost Savings and Business Benefits Enabled by Conviva report and now we’ll focus on the business benefits that were uncovered.
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Case Study: Doubtnut Aces EduTech Video with Conviva
Doubtnut teamed up with Conviva to illuminate blind spots and safeguard students’ offline video learning. Doubtnut implemented Conviva Experience Insights for real-time quality of experience (QoE) monitoring and Viewer Insights to granularly slice and dice learning assets and troubleshoot problematic clips.
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