influencer marketing


Time-State Analytics—Why Everyone Should Care

This week, Henry Milner, a principal engineer at Conviva presented our paper: Raising the Level of Abstraction for Time-State Analytics With the Timeline Framework at the Conference on Innovative Data Systems Research (CIDR) in Amsterdam.
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How Brands Can Reach Mass Audiences on Snapchat

Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
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