snapchat

QoE

Why Your Streamer’s Marketing Team Needs a Continuous Measurement Analytics Solution 

There is little doubt that we are living in the streaming age. As every major media company has introduced a streaming service to its customers, they’ve likely encountered costs and challenges that are unique to the technology. However, unless your…
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Social

Snapchat is a Burrito

I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video.  Five minutes isn’t much time to talk about the future of mobile…
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Social

The Five Events Sparking The Creators Revolution

A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…
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Social

How Brands Can Reach Mass Audiences on Snapchat

Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
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Social

A Recap of Snapchat at the Super Bowl

The major social platforms were pretty loud this year for the Super Bowl. Facebook introduced their own real-time feed, Twitter dominated the backchannel discussions, and even Tumblr was front and center with NBC Sports launching their own Super Bowl Tumblr…
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